Elevating Brand Presence through Freelance Creative Direction and Production in the Luxury Digital Landscape
Working closely with the image team and overseeing the development of creative materials for social purposes. • Collaborate with the Digital team around the calendar, strategy, and orchestration of the on-site content in line with the communication and business obiectives of the Brand. including product selections for editorial content, and event activations. • Offer brand and visual identity expertise and assistance to global colleagues from diverse viewpoints, ensuring uniform and high-quality implementation
-Assist in development of online animation plan for 5 EMEA markets, coordinating with affiliates to build brand boutique. -Responsiblefor monthly Darphin.eu site refresh, e-merchandising and improve user experience in collaboration with EMEA Content Management agency. -Actingas point of contact between Global team and Pureplayer coordinators in product launch, assets, products information and assisting in building brand boutique on pureplayer websites. -Analayzingmonthly market performance, brainstorming with market affiliates and executing campaign activations. -LeveragingBrandquad analysis tool to create insightful reports about price change, analyzing ratings and reviews of retailers websites to improve Brand.com websites. Assist on creation monthly market performance reports for top management. -ExecutingA to Z offer activations (from stock levels until measuring offer performance) for EMEA markets. Digital Marketing Channels.
-Content creation based on analysis of both international and national press, field visits, news, etc. related to the fashion and retail industry -Upgradethe digital presence and activities of IADS: website, social networks, newsletter (both technical and content-wise) -Setup & coordinate the different social media channels with relevant information on current fashion and retail trends -Animatewebsite, review metrics and propose improvements -Communitymanagement for the brand's social media platforms.
New era showroom dedicated to brands offering, evening wear and haute couture. -Showroomcoordination for Spring Paris Fashion week. Personal customer assistant – lead to sales. -Organizing and developing all promotional activity within the showroom in a way that maximize the sales.