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Ankita Singh

Ecommerce Manager - Europe at Samsung Electronics
About

As an E-commerce Manager at Samsung Electronics, I am responsible for leading the Europe D2C strategy and execution for digital products and customer journey, A/B tests with product and agency to uplift conversion rate optimisation. With over 15 years of experience in the retail industry, I have a proven track record of delivering results across various channels, markets, and categories. Digital Products Enhancements include creating digital maturity frameworks for: - Online Sell out platforms - Trade In, EIP (Financing) and Payments - Cart components and features - Buy Page components and features - Shop App - Chat - Assisted selling toolMy core competencies include enhancements and launch of new digital products on the websites, digital marketing and analytics, data insights, CX, UX, CRO, trend and business revenue forecasting. I leverage these skills to create and optimize online campaigns, product roadmaps, platforms, and content that enhance customer engagement, retention, and loyalty. I also collaborate with cross-functional teams and external partners to ensure alignment and integration of the e-commerce vision and goals with the overall business objectives and priorities.

Previous Brands
Beyond Retro
BHS
Eileen Fisher, Inc.
Fortnum & Mason
House of Anita Dongre Limited
Landmark Group
Monsoon Accessorize
Mulberry England
Reid & Taylor India Limited
Reliance Retail
Samsung Electronics
The Body Shop
Work Experience
E-commerce Manager - Europe
Dec ‘22 - Now
Samsung Electronics

Ecommerce Manager - EMEA Head Franchise -Full Time
Sep ‘19 - Now
The Body Shop

E-commerce Trading Manager-UK & International-FTC
Aug ‘19 - Aug ‘19
Monsoon Accessorize

Ecommerce Trading Manager-UK- FTC
Apr ‘19 - Aug ‘19
Monsoon Accessorize

Ecommerce Production & Studio Manager-UK and Western Europe FTC
Oct ‘18 - Mar ‘19
Beyond Retro

Manager- E-commerce Assortment planning, Studio and production

Social Media Manager- FTC
Apr ‘18 - Sep ‘18
Eileen Fisher, Inc.

E-Commerce Buying and Merchandising - Clothing and Home divison at BHS.com
Oct ‘17 - Mar ‘18
BHS

E-Commerce Buying and Merchandising - Internship- Clothing and Home divison at BHS.com
Apr ‘17 - Sep ‘17
BHS

Head office University Internship-Buying and Merchandising
Jan ‘17 - Mar ‘17
Fortnum & Mason

Sales Consultant- Christmas Temp
Dec ‘16 - Jan ‘17
Mulberry England

Seasonal placement- Christmas Temp

Assistant Buyer-Splash Youth - Womenswear
Jun ‘15 - Aug ‘16
Landmark Group

Senior Manager: Buying Pan India | Women's wear
Mar ‘10 - Sep ‘14
Reliance Retail

Womenswear Designer
Feb ‘07 - Sep ‘10
Reliance Retail

Designer for Belmonte Menswear
Jul ‘06 - Feb ‘07
Reid & Taylor India Limited

Womenswear Designer
Jul ‘05 - Jun ‘06
House of Anita Dongre Limited

Languages
Hindi - Native
English - Native
London, UK