Cristina Correia



Cristina Correia

C-level, Strategy, Growth, E-commerce, B2B, D2C, Marketing & Sales, Sustainability Unilever, Startups, Business Advisor

Current Location

Lisbon, Portugal

Cristina is available for work

Visionary & passionate leader with multiple global achievements in CPG (Unilever 14 years) and Startups (6 years). Sustainability Leadership diploma from Cambridge in 2020. Sustainability Consultancy startup Co-Founder. Moto: “You must be the change you wish to see in the world”.

*Industries: Foods, Beverages, Personal Care and Pre-loved luxury fashion, Health & Wellness
*Roles: General Management, Strategy, Global Marketing, Customer & Business Development, Branding, Retail, E-commerce, Digital Marketing, B2B, DTC, Growth & Sales.
*Brands: Wall’s Ice cream, Dove, Flora, Lipton, Linic, Organics, Bertolli, Knorr, Dermalogica, Adday
*Customers: Tesco, Carrefour, Auchan, Amazon, Alibaba, Walmart, Vestiaire Collective, The Real Real

Global Path: Lisbon, Rome, London, Rotterdam, Manila

Ex-professional Tennis Player

  • Brands Cristina has worked with
    • Adday Wellness
    • AYMES
    • The IKI Lab
    • Cambridge Institute for Sustainability Leadership (CISL)
    • Unilever
  • Cristina's past titles
    • General Manager
    • Head of Adday Wellness & Global Marketing
    • Head of Partnerships
    • Executive Course: Sustainability Leadership for businesses
    • Director Of Sales And Business Development
    • Business Strategy Consultant
    • Global E-commerce D2C Disruptive Models Lead
    • Senior Global Brand Manager
    • Customer Marketing Manager
    • Global Customer Marketing Manager Savoury (Knorr & Bertolli)
    • Personal Care Customer Marketing Manager (Dove, Organics, Linic)
    • Category Brand Manager
    • Sales Account Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions


Adday Wellness

Jul 2021 - Apr 2023

Lead the strategic creation of ADDAY from AYMES to be launched in 2023. A new wellness business model, brand, rooted in strong consumer and customer insights, product development and under a new DTC e...

Head of Adday Wellness & Global Marketing


Jul 2021 - Apr 2023

Identify, lead and quantify a business opportunity in the HEALTH & WELLNESS category - Gut, Immunity, Mind and Weight segments. Craft the strategy, position, communication, e-commerce DTC model and P&...

Co-Founder & Head of Partnerships

The IKI Lab

Oct 2020 - Aug 2021

Our mission is to accompany industry leaders in driving impactful and profitable business sustainability transformation. Drive Climate emergency, by fighting plastic waste because today's leaders, tak...

Executive Course: Sustainability Leadership for businesses

Cambridge Institute for Sustainability Leadership (CISL)

May 2020 - Sep 2020

Business Development & Sales Director


Jan 2019 - Apr 2020

Luxclusif (acquired by Farfetch) is the global B2B leader in pre-owned luxury fashion in a $20B market.
> Growth strategy and business development achievements
> Leading a team of channel account man...

  • Strategic Growth


  • Branding & Identity Marketing


  • Business Development


  • Strategic Planning for Growth


  • Digital Marketing


  • E-commerce

  • Sustainability Education

  • Creative Marketer






University of Cambridge

3 months executive Program in Sustainability Leadership

2020 to 2020

Green School Bali

Sustainability & Entrepreneurship

2017 to 2017

University of the Arts London

Retail Marketing Fashion

2015 to 2015

Nova School of Business and Economics

Master's degree

1997 to 2002

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