Muge Pascal
Fashion professional for 10+ years experience in both product development, design and retail. Former Brand Director of Massimo Dutti.
• Founded and scaled a high-end athleisure brand, achieving 200% revenue growth in the first year. • Developed seasonal collections, overseeing design, production, and market analysis. • Managed supplier relations and logistics operations, ensuring timely product delivery. • Built a 20K+ community on social media, driving brand engagement and direct sales.
• Managed 24 stores with 300+ employees across multiple locations. • Drove 54% revenue growth, positioning the country in the global top 3 for sales performance. • Opened 10 new stores internationally, including Hong Kong and Greece. • Optimized retail operations, P&L, and KPI management to enhance profitability. • Led visual merchandising strategies to align with luxury branding and increase conversion rates.
• Launched Inditex's luxury retail concept in Turkey, managing 5 stores (local & international). • Trained store teams in customer service, KPI management, and brand positioning. • Led buying strategies, aligning stock with market demand and business goals.
• Led the buying strategy for 52 stores, ensuring a curated selection aligned with customer demand and market trends. • Managed supplier performance and negotiated cost reductions, optimizing profitability. • Forecasted sales trends, monitored inventory turnover, and executed purchasing plans within the annual budget. Developed trade relations with new and existing suppliers, securing high-quality products at competitive prices. • Provided trend analysis and training for store teams to enhance product knowledge and sales strategies.
• Assisted in the design and development of seasonal collections, from concept to final samples. • Researched fabrics, trims, and materials, providing recommendations to align with the brand's aesthetic. Managed the development and sampling process, ensuring high-quality production. • Coordinated New York Fashion Week backstage operations, overseeing garment preparation and runway logistics. • Collaborated with cross-functional teams to translate creative vision into commercially successful designs.