Angelina Zhang
I have hands-on experience in customer engagement, CRM, and promotional initiatives at Xiaomi, with strong skills in client advising and store operations. I adapt quickly in dynamic retail settings and thrive in fast-paced environments, making me well-suited for temporary fashion and lifestyle sales roles.
Projected 30% growth for Pop Mart in mainland China by analysing market size, barriers to entry, and evolving dynamics of distribution channels such as Temu, combined with SWOT analysis and survey data. Synthesized fragmented data and insights into a 15-page report, including a holistic view of the $41.8B global pop-toy market, competitive landscape, and recommended strategic positioning for Pop Mart. Identified a 20% SG&A cost reduction opportunity for a pet product producer by mapping the pet food value chain and proposing data analytics investment to improve procurement efficiency.
Automated daily FX derivatives reporting by developing a VBA code script, transforming a 2-hour manual update into an instant 1-second generation, improving accuracy and enabling faster trading decisions daily. Supported two major UK clients by providing ad-hoc research support, including cross-comparison of green energy investments in China and the UK, and Central London's housing and office rent trends. Delivered cross-institution financial analyses and reports that enhance corporate risk assessment and supported data-driven decisions by senior management.
Grew Xiaomi's official Wechat readership from 3,000 to 20,000 (+567%) within two months by curating and authoring weekly cultural, educational, and promotional content, enhancing brand engagement and customer loyalty. Assisted in the launch of the Membership Benefits Program for 21M Xiaomi users by designing innovative daily engagement features, mapping end-to-end user journey, and coordinating launch planning and design rollout. Led the planning of regular Xiaomi Loan and Xiaomi Instalment, significantly increasing customer participation and satisfaction through effective event design and operations. Enhanced customer engagement by optimising daily interest rates for Xiaomi Loan and Xiaomi Instalment, dynamically adjusting based on previous-day activity and purchasing behaviour.
Analysed and synthesized industry reports, producing organized data sets that enabled the firm and its clients to stay abreast of key industry trends, supporting strategic planning initiatives. Utilizing business analysis models, independently authored a detailed semiconductor industry research report, providing the company and clients with in-depth industry insights.
Angelina was a pleasure to manage at Xiaomi. She quickly became one of the most reliable interns on the team, bringing creativity, initiative, and strong execution skills to every project. Her work significantly improved user engagement, and she often went beyond the task requirements to propose thoughtful enhancements. She is adaptable, communicative, and genuinely committed to producing her best work. I would gladly work with her again and highly recommend her.