🎯 Marketing Enthusiast | Brand Management Expert | Creative Campaign Innovator With a dual master’s background from the University of Warwick and the University of Westminster, I’m passionate about blending creativity and strategy to bring brands to life. My experience spans over three years at Mascot Advertising LLC, where I navigated the fast-paced world of advertising, executing campaigns that connected with audiences and elevated brand stories. ✨ What I Bring to the Table: -Proficiency with data tools like Excel and CRM systems, streamlining workflows and enhancing decision-making processes. -Expertise in building impactful brand identities and developing creative marketing strategies. -A hands-on approach to campaign management, from ideation to execution, across OOH, digital, and PR channels. -A collaborative mindset honed through working with top-tier clients and cross-functional teams. 🌍 My journey also includes leading initiatives with AIESEC, where I developed marketing campaigns that bridged cultural gaps and fostered meaningful connections. These experiences shaped my ability to approach challenges with creativity and curiosity. 📩 Let’s connect and turn your brand’s story into a masterpiece because great marketing isn’t just seen, it’s felt.
• Identified new partnerships and expanded AIESEC’s presence in Abu Dhabi. • Co-organized the Sustainability Showcase 2023, focusing on the UN Sustainable Development Goals. • Managed venue logistics for the event and received recognition as Best Performing Member in March 2023.
• Executed omni-channel campaigns for global brands like H&M, Nestle, and Amazon in the UAE, focusing on strategic media placements and OOH advertising. • Coordinated with partners and internal teams to optimize campaign visibility while managing multimillion dirham budgets. • Analysed real-time audience data to generate KPI performance reports and supported sponsorship and branding activities at major events.
• Developed and executed marketing campaigns to enhance email open rates by 30-50% and optimize SEO strategies for increased CTR. • Collaborated with creative teams and suppliers to successfully launch new products and campaigns for F&B sector. • Provided strategic insights to improve processes and engagement across digital channels.
• Supported the CRM system upgrade (HubSpot) by identifying and resolving data inconsistencies and system inefficiencies. • Conducted user testing, prepared troubleshooting guides, and facilitated team workshops to enhance system adoption. • Presented findings and recommendations to senior management, driving improvements in lead management and revenue tracking processes.
• Acted as a mediator between students and faculty, advocating for academic and operational improvements, voiced concerns in regular meetings with student council and academic committees. • Proposed pricing revisions for the Warwick Business School cafeteria, enhancing student satisfaction. • Supported the coordination of university events, including co-organizing the Warwick Student Ball.