Roxana Ilie

Marketing strategy & communication plan. 3 LinkedIn campaigns set-up & management (over 6 millions reach per campaign), social media presence, communication pillars, video & content, new website preparation. Concept & launch of BeVersatile Campaign, designed with Artificial Intelligence tools: "Surviving the digital Jungle? Stay Secure with CYBERQUEST! Be agile as a Puma, strong as a Gorilla, easy to use as a Colibri and custom as a Chameleon." See awesome video here: https://www.youtube.com/shorts/bD1Jit5MCl

Design and implementation of marketing & repositioning strategy. New visual identity concept. Defining unitary online and offline presence. Set up of a new content approach and messages for all communication channels. Consotech branding & positioning (smart & eco electrical solution division): logo, slogan, key visuals, tone-of-voice and communication leads, event participation as innovation & sustainability vector for smart cities and society. National OOH project redesign, concept, visuals, production and budgets monitoring. Digital strategy: news unitary emailing program, social media content, videos. Excellent Partner presence at high-level industry forums & conferences. Organizing events for partners & clients, trainings and product launches. Coordination of specific trade & mkt coop actions and campaigns set up with top electrical producers for bettering their brands exposure on each client segment (resellers, electricians, architects or large projects clients, i.e real estate developers). Agencies and vendors management for all presentation marketing materials, promotional products or giveaways. 25th anniversary project: PR coverage in Capital, Ziarul Financiar, Bursa, Biz,Business Review, Business leaders, Adhugger, Electricianul, Arena Constructiilor, etc.

Business Development Director (since March 2019): international partnerships (sourcing & procurement in EU & CHINA). Integrated WOW all-in-one concepts for clients (idea/ creation/ campaigns). E-commerce: publishing thousands of products/ categories & subcategories/ Google Ads content for different types of products. Site with +300.000 products: www.todayadvertising.ro. Social media communication campaigns and strategy. Marketing Manager: Coordination for Wow collection and WOW custom collection catalogs - products/ providers identifying, partnerships & overall preparation for catalogs producing/ segmentation/ design Creative stands @ Remadays Warsaw 2019 and Gifts Show 2019 trade fairs.

(B)right marketer for Temperfield team, a group of forward thinkers, innovators, hi-tech-savvy. Marketing & communication strategy, new & service portfolio branding of 6 business units. Promoting AI in eCuore technology. Outstanding Partner presence at Internet & Mobile World & Web Summit Lisbon. Interactive Magic board to present portfolio (Game of Thrones Temperfied Digital Kingdom) that WAW-ed visitors, who voted Temperfield booth on 6th place from 133 booths in the event. National media coverage (ILikeIt ProTV, 24ITAntena, Business Review, Digi24, TVR, Prima TV, IT Trends). New website: www.temperfield.com Transform2digital community concept, branding & communication. Transform2digital editorial project (6 articles) on Wall-street.ro: http://www.wall-street.ro/special/transform-2digital.html Roxana Ilie @Wall-street.ro : http://www.wall-street.ro/special/transform-2digital/212838/hr-in-epoca-digitalizarii-vei-fi-concediat-sau-angajat-de-inteligenta-artificiala.html Roxana Ilie @Wall-street.ro http://www.wall-street.ro/special/transform-2digital/214184/acest-articol-nu-este-despre-marketing-digital-ci-despre-mindset-heartset-in-epoca-transform2digital.html

Brand Builder & Business Developer combined expertise, rebranding & repositioning programs. Video communication. Videos, doodle animation, VFX, websites. Acting as Marketing/ Project Manager for some clients, such as advertising company, law firm, Turkish restaurants/ fast food chain, fashion online boutique, telecom franchiser, Smile factory dental clinics. Exemple: Marketing manager for Smile Factory: Marketing strategy, branding & positioning, brand management for Smile Factory and Invisalign. Integrated TV& radio & online communication strategy. TV spot, radio spot, mediaplan. New concept design for "Iubește-te! Zâmbește-te! Invisalign by Smile Factory." TV spot here: https://www.youtube.com/watch?v=GEAo7a0S03U Social media presence, campaigns for Smile Factory Bucuresti and Smile Factory Timisoara.

Design Marketing & Communication strategy. Manage & develop products & ranges of OTC, medical devices or supplements: Ibusinus,range Infant UNO, Revigrip, Ciocolax, 4Lax and generic medicines (non-branded). INFANT UNO range for infant supplements & medical devices (6+ products). Development of the entire range, branding, creative PACKAGING in line with regulatory demands. Launching campaign. Brand activations in stores or in maternity hospital units. Launch of www.infantuno.ro . IBUSINUS: TV spot production, mediaplan, excellent results in GRP terms (2 TV flights). CIOCOLAX: rebranding, packaging. POSM production, pharmacies launch. TV spot multimillion mediaplan) REVIGRIP: "Revigrip invites you to the tournament” online & in-store campaign (10 weeks, 1010 prizes, POSM in pharmacies, winner management. MELTUS: New packaging and launching. RESULTS: boost in brands awareness & 30% increase in sales.

Branding & Communication: online identity, websites, social media campaigns, newsletters, white papers. Product & Business Development: Market researches. Communication& sales launch campaign. Business model redesign. Change management, new product/ services/ business development & launch. Ex: Acting as Clients & Market Manager for Deloitte (contract based, several months): Responsible for the overall management of the Clients & Markets Function (e.g. Business Development, PR, Marketing, Events, etc), while focusing on Business Development, as main area of expertise. Work with the Country Managing Partner and Partners in Charge on functional strategies.

- design/ implementation for the group rebranding project (8 countries) - WAW concept of Lugera – The People Republic & brand architecture developed - new out-of-the-box website design www.lugerarepublic.com, - presentation kit, launch mailing in 3 waves, social media campaign, contests. - creative concept movie for Lugera (http://www.roxanailie.ro/am-o-noua-cetatenie/ ) - group communication & marketing strategy design.

𝗦𝗧𝗔𝗥𝗧𝗜𝗡𝗚 𝟮𝟬𝟬𝟴: 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗶𝗻 𝗛𝗤 𝗕𝗥𝗔𝗡𝗗 𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗧𝗘𝗔𝗠 𝗼𝗳 𝗲𝗻𝘁𝗶𝗿𝗲 𝗥𝗼𝗺𝗽𝗲𝘁𝗿𝗼𝗹 𝗴𝗿𝗼𝘂𝗽, in charge with brand management for more group companies - Vega refining & Ecomaster industrial ecology. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗘𝗰𝗼𝗺𝗮𝘀𝘁𝗲𝗿: marketing strategy, rebranding, branding new integrated service platform. New brands for Ecomaster (PLAN, COLLECT, DEPOSIT, TREAT, CLEAR). Market researches as input for development projects & business plans (CATI, desk). Coordinator of ECOPARK LAUNCH (2,5 million USD investment for huge hazardous waste landfill): top event with ministries, press conference and national media coverage, B2B pre-sale online campaign. Online and 1-2-1 campaigns (mailings and website www.ecopak-industrial.ro ) 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗩𝗘𝗚𝗔 𝗥𝗲𝗳𝗶𝗻𝗲𝗿𝘆: 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝗖𝗮𝗿𝗳𝗹𝘂𝘅 𝗳𝘂𝗲𝗹 𝗮𝗱𝗱𝗶𝘁𝗶𝘃𝗲𝘀 𝗿𝗮𝗻𝗴𝗲 (𝟲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀) & 𝗖𝗮𝗿𝗴𝗹𝗮𝗻𝗰𝗲 𝘄𝗶𝗻𝗱𝘀𝗰𝗿𝗲𝗲𝗻. Branding, premium label & packaging, according to regulations. POS materials for gas stations, brochures, websites, ATL and PR (Prosport, Promotor)..

Design the development strategy for 2008 and set up of business plans for new development projects. Coordination of project managers and the ongoing investment projects. Design 7 business plans for new services/ online platforms (i.e. www.stirileprotv.ro) and a new VFX business unit.