Sophie Fromentin
With 15 years’ experience across luxury and premium retail, I excel at driving sales, elevating customer service, and managing shop floor operations. Skilled in merchandising, CRM, and team leadership, I adapt quickly and am flexible with tasks and schedules in fast-paced, dynamic retail environments.
Oversaw Paris & Lyon flagship stores — indirect management of store directors, assistant managers and sales teams Grew revenue from €1.5M to €5M in 3 years (+233%) — developed B2B channel and architect ambassador program Rolled out differentiated customer experience processes — drove KPIs across conversion, footfall and productivity Led the Lyon store opening end-to-end: coordinated Architecture, IT, Visual Merchandising, Buying, Finance, HR and Training Built and tracked full project planning — from macro-planning to detailed retro-planning, on time and on scope Directed merchandising and launch styling — shaping the in-store visual experience
Managed a 12-person team in an exceptional retail environment Led customer experience and clienteling strategy throughout the Covid context Delivered alternative sales formats: Place Vendôme showcase events, private at-home appointments Developed and retained an international high-end clientele
Built the Paris retail network — 4 store openings on flagship addresses: Le Bon Marché, Sèvres-Babylone, Saint-Germain, Le Marais Indirectly managed 50+ employees through store directors Consistently exceeded expansion targets (130% achievement rate) Structured the operating model — rolled out retail standards across the entire network
Managed the flagship store — €6M annual revenue Drove retail performance: conversion, traffic and productivity Improved conversion rate from 13% to 22% — #1 in Europe Managed inventory and optimized stock flow across the store
Managed a team of 60+ — the largest Ted Baker store in the UK Drove performance and customer experience in a premium international retail environment