Sophie Fromentin
With 15 years’ experience across luxury and premium retail, I excel at driving sales, elevating customer service, and managing shop floor operations. Skilled in merchandising, CRM, and team leadership, I adapt quickly and am flexible with tasks and schedules in fast-paced, dynamic retail environments.
Oversaw Paris & Lyon flagship stores — indirect management of store directors, assistant managers and sales teams Grew revenue from €1.5M to €5M in 3 years (+233%) — developed B2B channel and architect ambassador program Rolled out differentiated customer experience processes — drove KPIs across conversion, footfall and productivity Led the Lyon store opening end-to-end: coordinated Architecture, IT, Visual Merchandising, Buying, Finance, HR and Training Built and tracked full project planning — from macro-planning to detailed retro-planning, on time and on scope Directed merchandising and launch styling — shaping the in-store visual experience
Managed a 12-person team in an exceptional retail environment Led customer experience and clienteling strategy throughout the Covid context Delivered alternative sales formats: Place Vendôme showcase events, private at-home appointments Developed and retained an international high-end clientele
Built the Paris retail network — 4 store openings on flagship addresses: Le Bon Marché, Sèvres-Babylone, Saint-Germain, Le Marais Indirectly managed 50+ employees through store directors Consistently exceeded expansion targets (130% achievement rate) Structured the operating model — rolled out retail standards across the entire network
Managed the flagship store — €6M annual revenue Drove retail performance: conversion, traffic and productivity Improved conversion rate from 13% to 22% — #1 in Europe Managed inventory and optimized stock flow across the store
Managed a team of 60+ — the largest Ted Baker store in the UK Drove performance and customer experience in a premium international retail environment
I had the pleasure of working with Sophie at NV Gallery. Sophie stands out for her strong management skills and her ability to step back and see the bigger picture, even in fast-paced, high-pressure situations. She knows how to structure and motivate teams, and consistently brings clarity and strategic thinking to operational challenges. She's reliable, sharp, and a genuine asset to any organization. I recommend her without hesitation.