I was graduated as superior Technician in Plastic Art (industrial /product design) - and joined the same year the Daniel Hechter team as Accessories designer. I went on to work under icon designers, Kenzo, Nino CERRUTI and Karl LAGERFELD, and was also in charge of the Louis Vuitton Cup collection (in 1995) by Kenzo ; designing both women's , men's fashion and accessories. Re-inventing the resolutely sumptuous LANVIN cutting and style for men as artistic director, I launched as freelance designer, the fascinating PORSCHE DESIGN fashion concept and worked for TOD'S as accessories designer. I went back to DANIEL HECHTER PARIS as Artistic Director, repositioning the brand from Heritage to Premium Fashion contemporary style, opening a new segment based onto wearable smart technologies � and sustainability ♻ and changing the name of the brand into HECHTER PARIS Working since years with 66 countries, I have an international expertise in design & product development, market survey and product merchandising for omni-channel distribution. Interest: kinetic art, synergologie, robotics, comics, contemporary danse, new low tech technologies, biography and design.
Repositioning HECHTER PARIS as global international Premium Brand focusing on smart wearable technologies, New « low tech » and circular fashion. •All fashion lines management. •Brand « experiential » studies. •Compétences : Stratégie créative ·Marque et identité ·Design
Lifestyle Artistic Director •Men's RTW/ accessories & home products. Women's RTW. •250 M€ wholesale turnover / in 66 countries / more than 3.000 points of sale. 800 boutiques. •For: HECHTER RED - HECHTER PARIS - HECHTER STUDIO - products development strategy and design - positioning & collection structures. Edition of storytellings for omni-channel distribution. •Product expertise : RTW for man(all territories)/Woman(for China &latin America)/ Kid). Metal accessories ( writing instruments, jewelry, optical&sun glasses, watches) leather accessories ( belt, SLG, LG, Shoes). Textile accessories ( ties, scarf, underwear, lingerie). Home ( bed, carpets, wallpaper, in/outdoor furniture) - WAX for Africa - Active Sportswear ( canada )
Men's leather and small leather goods collections •Compétences : Design ·Illustration de mode
Creation of the fashion offer . Creating fashion design and teck pack, follow up of license collections. Mens' RTW (Belfe license) ( Ferragamo license ) - SW ( ADIDAS license) - creation and follow up of accessories collections. Creation of the fashion offer . Creating fashion design and teck Compétences : Stratégie créative ·Marque et identité ·Design ·Illustration de mode
Artistic Director for men janv. 2000 - déc. 2003 ·4 ans •Men's Ready to wear / Sportswear / Accessories •Design and follow up •Fashion show set up. Men's Ready to wear / Sportswear / Accessories Design and follow up Fashion show set up. •Compétences : Stratégie créative ·Design ·Illustration de mode
licenses collections feb. 1996 - jan. 2000 ·4 years Head of license design for Men (Europe & Asia, accessories (Europe & Asia), women RTW japan.
creation & follow up for Men's and Women's jeans collection
Men's RTW designer & head of design for men and women for Kenzo jeans ( design and follow up)
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