Experience in communication, visual marketing, brand visibility and creative direction. Strategic repositioning of Puma, Birkenstock 1774, Loro Piana. Loro Piana SVP Global Brand Image, introducing notable luxury style campaigns and projects. Ecco Leather, creation of direct to consumer brand At.Kollektive as VP At.Kollektive. P448 repositioning, revised CI, global campaign Proven team player currently residing in Switzerland, able to work hybrid.
Brand development, repositioning strategy, revised CI, global campaign
Consultant to the Owner
AT.KOLLEKTIVE | Creative / brand concept
Brand campaign | Villa Sacarena by Jamie Hawkesworth. Creative Direction Frey Barth, Style & Art Direction Suzanne Koller. Pastel Vicuna campaign at Waldhaus Sils Maria by Lukas Wassmann. Featuring Elisabeth von Thurn und Taxis
Founder Birkenstock 1774 Paris showroom Collaborations | Rick Owens, Il Pellicano Hotel, Proenza Schouler, Jil Sander, Birkenstock 1774 collection, Toogood Studio, Manolo Blahnik, Central Saint Martins MA Fashion. Personality Campaign | Jack Davison featuring Grace Coddington, Manolo Blahnik, Terry Tricia Jones.
Campaign | Still Life by Dan Tobin Smith Birkenstock runway show | Paris Fashion Week | Tuileries, Pitti Uomo Birkenstock Box | Temporary retail project placed with Andreas Murkudis Berlin, 10 Corso Como, Barneys NY, Rick Owens Los Angeles
Creative Agency | Clients Pringle of Scotland, Linck Ceramics, Zimmerli, Mercedes Benz Fashion campaign. Campaign featuring Tilda Swinton, Haider Ackermann, Roe Ethridge
Managing Partner at Neutral Zurich Clients Pringle of Scotland, Bally, Zimmerli, Bucherer
Mount Street store opening, Central Saint Martins Archive project, Tilda Swinton campaigns
Tilda Swinton as Brand Ambassador Clare Waight Keller Creative Director 195 Collaborations | Serpentine Gallery
Concept store Balenciaga | John Galliano | Dior Homme | Haider Ackermann | Rochas
Munich flagship store