I am a recent Master's student at Istituto Marangoni, where I am studying Fashion Styling, Creative Direction, and Digital Content. I have a Bachelor's degree in Fashion/Apparel Design from Baylor University. My core competencies include social media content creation, web content, and creative merchandising. I have recently completed a six-month stint as a Stylist at Astrid & Miyu, where I was responsible for all customer interactions, product selection, and social media content and execution. I also assisted in showroom merchandising, personal orders, sell-throughs, and virtual merchandising books as a Visual Merchandising Assistant at Max Mara Fashion Group for four months. Additionally, I gained valuable backstage experience as an Assistant at Fashion Shows for Preen by Thornton Bregazzi and Eftychia. I am passionate about creating engaging and innovative content and displays that showcase the latest trends and styles in the fashion industry. I value collaboration, diversity, and creativity, and I can bring a fresh and dynamic perspective to any team.
• Collaborates with management to define and develop marketing strategies with the goal of obtaining maximum profitability within budget. • Identifies, and cultivates relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities, and successes. • Evaluates and adjusts strategies to respond to changing and/or competitive markets. • Negotiates with suppliers to obtain Marketing Develpoment Funds (MDF) for assigned vendor and manages MDF budgets to maximize ROI. • Engage in contract negotiations. • Manages the introduction of new programs or features • Responsible for executing operational duties for vendor within organization, including Soft Cost Managements (SCM) within the companies Computer Information System (CIS).
• Responsible for all customer interactions, including product selection, product information, payment processing, and returns • Created and curated social media content and execution on TikTok, Instagram, and Facebook • Supported Store Manager in all areas of management responsibilities • Performed and exceeded established KPIs • Performed all backroom functions, including delivery receipt and stockroom levels
• Assisted in all showroom merchandising, including lighting, outfitting mannequins, inventory control • Conducted Personal Orders (P.O.s) • Created Sell-Throughs (S.T.) for the new collection • Created Virtual Merchandising books for the Spring/Summer 2023 campaigns • Supported Showroom manager in recruiting, office management, and administrative responsibilities • Restructured merchandising standards to increase customer traffic and product exposure • Monitored showroom inventory and replenished or restructured it according to stock levels
• Performed all backstage tasks related to model changes for Preen by Thornton Bregazzi • Led all headdresser efforts for Eftychia and assisted with model changes, casting, and last minute alterations
Responsible for all aspects of customer service, including: - Provided friendly and prompt customer service - Managed and curated social media content for TikTok, Instagram, and Facebook to increase customer acquisition - Responsible for client appointments, communication, and record-keeping - Managed multiple tasks and met time-sensitive deadlines
• Created a new product for the company and included sales projections and profit/loss calculations • Created and posted ad campaigns for consumer experience on social media outlets, including Instagram and Facebook • Created and curated additional social media content for all social media outlets
• Responsible for all aspects of customer service, including: - Provided friendly and prompt customer service - Executed all payment processing and customer returns - Performed all store functions, including stock management, direct shipping to customers, and delivery management - Merchandised all mannequins and displays for the men’s and home departments
• Executed merchandising strategies using visual displays throughout the store • Contributed to the store’s visual appeal to bring in customers • Assisted customers in product purchases • Prepared the product for display by steaming and folding • Developed floor plans and displays to maximize sales