Laetitia Graff 🇫🇷
Jewelry & High Jewelry Designer collaborating with international houses since 2017 (Mulberry, Tous, Shiphra, Edouard Nahum, Tesselate). Trained in jewelry design at Haute École de Joaillerie and gemology, I work from creative concept to technical workshop follow-up. Full mastery: sketches, gouache rendering, technical drawings. Jewelry design instructor at HM Formation. Sharp sensitivity to codes of excellence and precious materials.
Strategic support in building the brand identity. In-depth positioning study, stylistic research, and definition of the visual universe. Complete brand identity proposal and development of jewelry collections reflecting the house's values and aesthetics.
Close collaboration with the studio manager on the creative development of collections. In-depth stylistic research, creation of conceptual moodboards, and curation of visual references to fuel the design process. Contribution to sketch development and brand positioning analysis. Creation of creative presentations and continuous trend monitoring to refine the studio's visual identity.
- Moodboard - Rough - Rendus rapides - Dessin technique - Gouachés - 3D Rhino
Jewelry collection creation for the house