Experienced leader with over 20 years of expertise in driving and scaling international retail and wholesale operations. Proven track record of delivering growth through strategic partnerships, customer-centric brand strategies, and the leadership of multicultural teams. Strong background in leading multi-country subsidiaries, managing P&L, optimizing resources, and transforming execution models across key global markets. Currently completing the Executive Master in Luxury Management and Design Innovation with ESSEC Business School and Parsons New-York. .
Scope : France + international. (Retail & Wholesale) 10 Subsidiaries & Export markets Translating the global commercial brand strategy to meet the specific market opportunities across wholesale and retail networks. Ensuring the integration of all commercial needs with the collaboration of different departments. -Commercial strategy -Network strategies & budget control -Operations and compliance -Sales management -Leadership & team management
• Evaluation of the sales territory potential, implemented strategic business development & action plan targeted to each market. • Seasonal market organization, buying and merchandising. OTB forecast. • Developing specific collections targeted for markets demands (Middle East & Net à Porter). • Set up of formal training to enhance skills and brand awareness for the sales staff. • Recruitment and management of internal Export team (5 people) and supervision of partners operational teams. • Set Budgets forecasting, Reporting & Retail sales monitoring. • Maximizing sales and expansion opportunities and insuring that Brand standards are met. • Launching of maje.ru & maje.au in 2018. Omnichannel integration projects. Tripled company's annual WS revenues. (17 countries & 135 POS) Successfully developed Middle East, Australia, Russia and increased existing markets (Korea). Total 60 openings.
• Management of 25 distributors in 28 countries, 130 stores. • Implementation of new projects in Europe, China, MENA and Colombia. • Supervision of a Middle East area managers. • Setting up of push flows (Morocco, Andorra, Reunion island). • Marketing calendar that underpin each territory needs. • Proactively put in place action plans when targets are not reached. • Setting up Sales team training induction book. Restructuration of existing network 80 openings in 4 years.
• Market research, competitive intelligence, identification and recommendation of potential territories • Produce the legal framework and draft documentation for international franchising in coordination with Vivarte Legal department. • Identification of local stakeholders, canvassing and negotiation, setting up of contracts. Opening of new markets: Finland, Romania, Georgia, Vietnam & Thailand.
• 2005 -2007: MENA Area Manager. Setting up of new partnerships and contracts 14 openings (Lebanon, Syria, UAE, Kuwait, Morocco and Tunisia) • 2000-2005: Spain & Portugal Area Manager. Direct management of 20 franchises. Visit and inspect stores to ensure proper functioning of the operation and the correct pricing and display.
Organisation of seasonal markets. Orders collecting and dispatch. Credit control Organisation of exceptional sales/destocking of old collections (50,000 articles sold in 3days twice a year)
Export sales administration for Europe, Middle East North Africa