Donata Lopinska
Quadrilingual (French, English, Italian, Polish) with international experience (Paris, Stockholm, Warsaw), I am both creative and analytical, which enables me to find strategic solutions and think conceptually. With large experience in creative and operational marketing, on & offline communication and worldwide development, I desire to fully unfold my biggest talent related to the creative world of fashion, luxury and art. Excellence, Passion, High Emotional Intelligence and Empathy are the words that characterise me. I would like to build with you a state of the art customer experience, while contributing to the development of collections.
The 1st Scandinavian Beauty Group - Turnover 2022 €1billion, 60 countries, 1500 products, 6 categories. • Product development from concept creation until communication for the largest brand in makeup portfolio THE ONE (with a focus face and nails segments) Key achievements : • Successful management of NPD projects (+15 per year) • Acting as inspiring leader for cross-functional NPD teams (+40 people) • Management of increase in profitability of GM by +3% • Creation of 360° communication with In house Creative Studio (+20 briefs per year) • Performance above FCST for the majority of strategic launches
• Product development + communication on & off-line for the most premium brand in Oriflame portfolio - Giordani Gold on all makeup segments (face, eyes, lips) • Re-imagination of the new multi-sensory brand look
• Management of marketing promotional strategy for EMEA region with a focus on unique client experience for Aerin brand and Estee Lauder fragrances • Local relevance: Working in close collaboration with HQ in NY to adapt the vision of the founder on regional EMEA level for Aerin fragrances
• Conceptualisation & development of new collections with a focus on Middle Eastern audience for: fragrances, makeup and beauty accessories; including negotiations of PRI with suppliers • Definition of the pricing strategy and margin parameters • Consolidation of the strategic presentations for client and negotiation of commercial terms with the selective distribution
• Management of the creation and development of Travel Retail Exclusive Collection for all categories of L’Oréal Paris in Asia Pacific (+30 launches per year, APAC region equalling 80% of total TR sales)