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Lauren Alric

Retail & Business Development
Portfolio website
About

Professional Summary Experienced global retail and business development professional with over 15 years in the fashion and luxury industries. Skilled in strategy, operations, team leadership, and multi-market expansion. Proven success in managing global store networks, wholesale partnerships, and cross-functional teams. Adept at navigating multicultural environments and driving growth through analytical insight and customer experience optimization. Key Skills ● Retail & Operation Management ● Events and Brands Partnerships ● Business & Brand Partnership Development ● Retail & Wholesale Strategy ● Budgeting & P&L Responsibility - Sales Analysis & Forecasting ● Team Leadership & Training ● Multilingual Communication

Previous Brands
Eres (Chanel Group)
freelance
Happy Socks
Maison Kitsuné
Réard Paris
Highsnobiety
Givenchy
Christian Dior Couture
Burberry
Rouje
Work Experience
Retail & Business Development Consultant
Feb ‘20 - Now
freelance

Brands : Alohas - Tajinebanane - Highsnobiety - Happy Socks - Lisa Allegra - Rouje ● Advised global brands on retail strategy, wholesale partnerships, and international expansion. ● Led go-to-market initiatives, pop-up development, and partnership scouting. ● Developed sales optimization plans, market research, and visual merchandising strategy.

Global Retail Operation Manager
Aug ‘18 - Jan ‘20
Happy Socks

Overall commercial responsibility of all directly operated retail stores ●Setting up year budgets and P&Ls per store and control and follow-up ●Analysis of store sales on a SKU level aiming on stock optimization ●Recruitment & management of Store Managers and Sales Assistants incl. operations- and training manuals ●Close co-operation with HQ Retail Buyer and Visual Merchandiser to ensure properly forecasted purchases are done, commercial and promotional calendar set by the HQ are implemented and visual merchandising plans are followed ●Creating in-store activities, matching local holidays and festivities ●Store visits & constant communication with store staf

Commercial Director
Apr ‘17 - Nov ‘17
Réard Paris

Develop and implement commercial strategies according to company's goals and objectives aiming at accelerating growth ●Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, Pop Up, ...) ●Assist in setting financial targets and budget development and monitor

Global Retail Director
Jun ‘13 - Oct ‘16
Maison Kitsuné

Overall commercial responsibility of all retail stores ●Setting up year budgets and P&Ls per store and control and follow-up ●Analysis of store sales on a SKU level aiming on stock optimization ●Recruitment & management of Back ofice team and Area Managers, Store Managers and Sales Assistants operations- and training manuals ●Ensure properly forecasted purchases are done, commercial and promotional calendar set by the HQ are implemented and visual merchandising plans are followed ●Creating in-store activities, matching local season collection and festivities ●Store visits & constant communication with store staf

Retail Coordinator
Aug ‘11 - May ‘13
Eres (Chanel Group)

Ensured the continued supply of the point of sales activities ●Organised stores opening ●Supported the Merchandising Service for there windows display ●Organised stores events (Trunk Show, Incentives,...) ●Responsible for the Post Sale Customer Service ●Supervised construction & maintenance projects ●Prepared the budget and to maintenance of it

Languages
French - Native
Spanish - Basic
English - Fluent
Swedish - Fluent
Barcelona, Spain