Mustari Bangladesh
A Digital & Ecommerce expert with over 10 years' experience from both interim & perm roles. Hands-on team player with a heart of a creative storyteller and analytical brain of a growth hacker. Experience includes website development & trading websites, performance marketing & CRM for retail brands. Work well under pressure while achieving business goals
Freelance for Charities & Film Production Companies
Leading the strategy & trading of Apparel Ecommerce site (UK & International) Responsible for annual forecasting & reporting for business & board Own agency selection & management, plus spend & strategies (Digital/Dev/Store) Drive growth & revenue across Digital channels. Google Ads: ROAS 5, Meta & TikTok Develop & Execute CRM & SMS strategy, automated & multi-channel campaigns Managing a team of 3 (Customer Care, Online Designer & Social/Ecommerce Mngr) Executed Pop Ups: Brand Activations & Outlet.
Managing and trading International websites (using Salesforce & Globale) Responsible for annual forecasting & reporting for wider business (GA & Power Bi) Creating and implementing US digital growth strategy (+17% AOV YoY) Collaborate with Marketing team on promotional plans to exceed revenue/CVR targets Leading conversion strategies, including content, customer reviews & UGC Ownership of the content team to drive continuous improvement on journey development, including A/B testing and data led insights (Dynamic Yield) Leading a team of 6 by empowering, coaching & helping with career development.
Driving international expansion for US, ROW and FR/DE websites Delivering marketing strategy, planning, execution (paid performance channels) Web optimization, CRO and reporting in an agile environment Management of P&L and a small team Briefing new concepts, digital assets and tests (internal and external teams) Responsible for Trading Calendar (campaigns, promotions for Beauty products) Achieving Q4 KPIs and revenue goals (key Black Friday and Christmas periods).
Trade Shopify+ website, optimize customer journey & manage development agency Manage Paid Channels & Agencies: Search, Social & Affiliates, along with strategy Work with CRM team to develop strategy/creatives/campaigns/testing roadmap Built trading/marketing plans for women's leisurewear. +1513% site revenue YoY 21 P&L/forecasting & stakeholder reporting. Brief creative teams to create assets/content.
Define and execute the acquisition & retention strategy, KPIs for all sales channels Trading the website using Magento 2, as well as using Ometria & Google Analytics Manage end-to-end customer journey, site optimisation, small team & multi agencies Built trading/marketing plans. Responsible for P&L/forecasting & stakeholder reporting Delivered web re-platforming projects, managing marketing channels (Affiliates, Social, CRM) customer service & warehouse. +52% site revenue May 20 v May 19.
Developed marketing calendar & strategy for the business. Driving traffic & ticket sales, using a range of digital channels (PPC, Paid Social, Email). CVR +1% MoM Managing multiple agencies to optimise website UX & content; plus, a Marketing Exec Produced regular reports for the business using GA and for investors pitches.
Managing marketing team of 2, mentoring customer service & book teams Created the marketing strategy, new company processes for reporting/measurement, tech & budget plans, leading to increase in efficiency & profit Brand refresh project lead. Ran successful company equity crowdfunding campaign with Crowdcube, 105% raise.
Development & execution of Ecommerce online strategy. Successful launch & sales of hero phone & TV (exceeding 2018 targets +900%) Developed 360 campaigns with multiple agencies, internal teams & HQ - including ATL. Achieved online revenue targets within budget and with good ROI Worked closely with CRM teams (HQ & EU) for acquisition, retention & re-activation.
Creation of marketing strategy, roadmap, promo & content calendar for EU/US sites Managed agencies, teams & stakeholders (warehouse, customer services, B&M) Implemented the most successful Black Friday campaign; +13% revenue YoY Integration of Ometria tool & development of CRM, PPC, Social, Affiliate strategies.
Responsible for acquisition, trading & operations. Also, Digital brand guardian Omni-channel campaign planning & execution, including content & testing for CRM, Facebook, customer service emails for UK site and joint plans for key retail partners Key liasion with Paris HQ to adapt global strategy and plans to UK market In-depth analysis & regular reporting for UK & HQ teams.
Digital expert for e-retail partners (Amazon, Tesco, Argos) on marketing the full Toys portfolio across online and stores via PPC, FB, Affiliate & CRM campaigns Working with teams in UK and EU HQ. Managing a team of two & multiple agencies Created Christmas growth plans with Amazon. Drove £4.5 million revenue Champion digital transformation via digital elements in brand activations & events.
Key member of team that launched the first Ecommerce website Leading implementation, key decision maker & liaison with development agency Creating roadmap, content, testing and SEO plans with local & HQ teams.
Performance responsibility for UK & EU sites across online marketing channels & products Reporting - financial results reporting, forecasting analysis and insight to senior mngt Partner relationship - management of online partnerships, distributors & agencies P&L - manage £9 million budget to deliver revenue at target efficiencies per channel Develop - EU digital marketing plan & collaboration with UK & International teams Acquisition - running successful PPC, Affiliate, Email, Banner ads campaigns.
Drive the performance of UK, EU, US sports and leisure shoes websites Trading - drive online sales for sites, +1% site cvr YoY. Hands-on trading using CMS Acquisition - Mobile, email, PPC (+10% revenue YoY), SEO, Social Media Technical - project managed the successful Magento platform upgrade of 3 websites Creative - manage photography process, budgets, designers to create great concepts Brand - executing campaigns across Online & Offline channels (POS London store) Content - developed an online blog and community, as well customer review process.
To develop the Ecommerce marketing & trading strategy for 11 ladies fashion DTC sites Strategy - Key strategic role and also responsibility for the formulation, execution & optimisation of the digital multi-channel marketing strategy Trading - maximising sales revenue/P&L by optimising on-site and channel activity. YOY revenue growth +40%. Abandoned basket email campaign +60% CVR Management - including photographers, designers, Affiliate, Email & social media teams and joint plans with B2B Partners John Lewis, Debenhams, Tesco Project lead - launched Mobile and International propositions on Websphere platform Communication - to develop Ecommerce successfully in the organisation, with Product, Retail and Brand teams with on-going and strong communication skills CRM - develop contact strategy & loyalty programs. Ran VIP & lapsed campaigns.
Strategy - to deliver, develop and implement the Online & Offline marketing strategy Trading focus – 6 websites, online channels (PPC, SEO, Social Media), UX, as well as press/outdoor/PR. YOY revenue growth +20%, +1.3% CVR.
Managed digital marketing activity for a beauty company (designer & celebrity fragrances) B2B activity – ran campaigns with Boots, Debenhams, Selfridges (CK, Marc Jacobs) Multi-cultural working - with New York & Paris HQs and international agencies Agency management – ran multiple agency pitches for each project Innovation - developed & successfully launched the first AR campaign.