Dweet
Dweet
Open to Permanent
Open to Permanent

Lucile Dufau

Marketing & Comms Manager
About

With a 15 years expertise in communication strategies for the most reputed international outdoor brands, I use my creativity and a sharp ROI-led approach to step out of the crowd, make an impact and inspire communities.

Previous Brands
187 COM
DDB Paris
Ogilvy & Mather
Work Experience
Associate Consulting Director
Nov ‘15 - May ‘24
187 COM

Accounts: HOKA, Patagonia, Timberland, Brompton, Picture, Dometic, PrimaLoft - Department creation: Acquisition & supervision of a 500K€ turnover, business development, 10 clients communication consultancy, reporting & management, creation of 360° communication plans, strategies & quotes for the agency’s clients and prospects. - HR: Team recruitment, training, career, project & time management, annual reviews of 3 to 5 junior consultants. - PR: Corporate & crisis communication towards a close network of key journalists, editorial monitoring (sourcing & approach of new media, journalists & influencers) - Project management: Operational lead on the brands department clients’ reviews, edition tools, events and projects - Agency management: Implementation and update of internal and external management & communication tools, methods and platforms, agency’s artistic direction (showroom & offices, website, social networks), sourcing of service providers, accounting follow-up

Senior PR & Influence Consultant
Oct ‘08 - Oct ‘15
187 COM

Accounts: Patagonia, Columbia, HOKA, Fujifilm, Picture, Mizuno, icebreaker, Who's Next, Première Classe - Operational lead from strategy plans to execution, budget monitoring, KPI tracking and reporting - Writing and adaptation of press releases, invitations, pitches, angles, key messages, talking points - Event management & production (press trips, events, trade shows) - Day-to-day press office (organization of interviews & TV shootings, product & story placements) - Showroom management (product selection, merchandising, appointments, press days, loans) - Off and online media planning, contractualization with influencers, community management - Strong network of +200 journalists and influencers in lifestyle, sports & outdoor, CSR, mobility and business

Copywriter
Apr ‘05 - Sep ‘05
DDB Paris

Accounts: Bouygues Telecom, voyages-sncf.com, Imagin'R, Air France, Nivea, Disney, ING Direct - Analysis of customer briefs - Brainstorming & definition of creative directions - Definition of advertising concepts - Writing slogans, catchphrases, body copy and texts for digital assets (newsletters and banners) - Translation & adaptation of UK > FR texts for various brand websites - Production follow-up

Advertising Executive
Apr ‘05 - Aug ‘05
Ogilvy & Mather

Accounts: TPS, Groupama, SFR, VMC, ASAR - Benchmarking & strategic planning - Writing creative, media and production briefs - Brainstorming - Definition of advertising concepts - Production follow-up & logistics (organizing castings, buying art)

Languages
French - Native
English - Fluent
Spanish - Basic
Education & Training
Sup de Pub
‘03 - ‘05
Maîtrise de Publicité
ISEG
‘02 - ‘04
BTS Commerce International
93100 Montreuil, France