I am a dedicated digital marketing professional with extensive experience in brand management, strategic communication, and social media. I excel in creating impactful content that enhances brand presence and supports sales initiatives, adapting strategies to maximise effectiveness across various platforms.
-Develop and execute digital marketing strategies. - Conduct keyword research, optimize content, and manage Google Ads for SEO. - Plan and execute engaging Facebook Ads campaigns. - Monitor and analyze website performance using Google Analytics. - Create and curate content for social media platforms. - Collaborate with cross-functional teams for cohesive campaigns. - Conduct A/B testing and optimize strategies based on data. - Stay informed about industry trends and algorithm updates. - Ensure compliance with ethical standards and privacy regulations. - Communicate effectively with internal teams and stakeholders.
- Liaison between the marketing department and the sales team, communicate necessary materials, strategize on potential channels of distribution, future partnerships, and other sales supporting assets - Manage brand presence and monitor competitor landscape - Research, automation strategies, reporting, and documentation - Ad Hoc marketing tasks
- To create and manage content in line with the company’s marketing and branding initiatives - Conduct research and review on the latest trends in all media - Present ideas and proposals for the team’s approval - Develop new marketing concepts and ideas - Generate, analyse and evaluate the performance of all digital media platforms with respect to the marketing goals - Create and manage publish contents for all platforms regarding branding and marketing campaigns - As a Graphic Designer to create visual concepts in line with the company’s marketing and branding initiatives across all media - As a Social Media Specialist to achieve superior customer engagement across all social media platforms - Managing operational and administrative functions to ensure specific projects are delivered efficiently - Providing leadership, motivation, direction and support with the team - Traveling to on site inspections and project managing events - Being responsible for project budgets from start to finish - Evaluate current initiatives and revise to aid in improving campaign effectiveness for target market
- Responsible for telemarketing and coordinating with clients - Handling accounts for different clients particular with scheduling and event concepts - Budget management for different projects/events assigned - Creating promotional branding to create noise and attract new clients - In charge with the over all collaterals that the company needs for marketing concerns - Handling other partners from below-the-line agencies with collaborations per projects
- Organizing Events (preparation to execution) - Responsible for all social media platforms - Assisting every Accounts/Department that is in need of media services from client welcome kits to documentation purposes - Assisting Recruitment Department to everyday activities/promotions and freebies for ERP (Employee Relations Program) and ARP (Applicant Relations Program) - Focusing on creating branding/marketing collaterals to highlight different campaigns until implementation - Creating Business presentation and guides for any department as requested - Marketing tie-ups for future sponsors and collaboration of suppliers for any publishing materials
-Worked as part of the Marketing Team (Assistant) and Creative Dept. (design, video editing and photography) - Documented SMART Activation programs - Ingress and Egress for different events with MVP Group of Companies - Video editing for AVP's needed for different account - Creative Head for the Cloud year book program -Accounts Held (SMART Group of Company (DEVNET, PDRF, JACKenPOY, MERALCO, SUN DIGITEL, MILO R2 and CLOUD YEARBOOK PROGRAM)
Accounts Held (Coca-Cola Company, BPI Bank, Nestle and Globe) - Worked as an graphic and conceptual artist for the CREATIVE DEPT. - Flexibility on the other commitments upon producing different strategies basing on the task at hand