Nana Mendes
Retail and fashion professional with 10+ years of experience in luxury and premium retail environments, including department stores and shop-in-shops. Strong background in customer service, sales performance, product storytelling, and in-store operations, with a proven ability to build client relationships, drive sales, and deliver a high-end customer experience.
· Delivered a high-quality customer experience on the sales floor, supporting sales targets and product sell-through. · Monitored daily sales performance and KPIs, identifying opportunities to improve product rotation and seasonal results. · Managed stock flow, replenishment, and product availability to support sales and customer satisfaction. · Supported visual merchandising standards and brand guidelines to enhance product presentation and storytelling. · Worked closely with store management to ensure smooth daily operations and consistent brand standards
· Acted as the main point of contact for the Dune London shop-in-shop at Brown Thomas Limerick (luxury department store). · Led daily sales activities, customer service, and in-store operations, ensuring brand standards and a premium client experience. · Supported and motivated the sales team to achieve targets, contributing to a +4% sales increase vs. last year while covering the store management role. · Maintained strong relationships with department store teams to optimize visibility, stock levels, and commercial performance. · Handled stock control, replenishment, visual standards, and POS operations.
· Conducted trend research, market research, and competitor analysis to support the development of seasonal footwear collections aligned with consumer demand and commercial objectives. · Designed footwear styles from concept to final product, including sketching, material selection, and product development follow-up. · Analysed sales performance, sell-through, and stock levels by category and product, translating results into insights to support assortment and commercial decisions. · Collaborated closely with retail and commercial teams to align product strategy with store performance and regional needs. · Traveled to stores across multiple states to gather field and customer insights on fit, comfort, and product performance, feeding learnings back into product and commercial planning. · Participated in fashion campaigns, aligning creative direction with market trends, consumer insights, and sales performance.
· Researched fashion trends, market movements, and competitor positioning to support seasonal collection development. · Designed footwear collections aligned with brand identity, market demand, and commercial strategy, from initial sketches to final product approval. · Analysed sales data and product performance reports by category, style, heel type, and colour to identify bestsellers and improvement opportunities. · Prepared and presented trend research and collection presentations to executive and commercial teams. · Coordinated training sessions for franchisees, presenting collections, trends, and product knowledge to support sell-through and in-store execution. · Collected feedback from retail teams and franchisees and collaborated with sourcing, production, and retail departments to improve product performance.
Supported the design and development of a full women’s footwear range. · Collaborated with factories on prototyping, fit testing, and production handover. · Conducted trend research and created seasonal presentations to support range planning. · Prepared technical specification sheets and presented collections to store and franchise teams. · Creation and presentation of fashion trends and collections for franchisees and store team. · Participated in store visits to monitor performance and gain consumer insight.
· Collaborated with buying and design teams on national and imported collections. · Managed product follow-up and supplier corrections to ensure quality. · Supported supplier development and monitored in-store product performance. · Translated concepts into technically feasible products while maintaining design integrity. · Conducted trend, market, and competitor research to guide decisions. · Participated in fit tests and provided technical feedback. · Improved production efficiency without compromising quality. · Acted as key link between design and production.
· Assisted in trend research and footwear development for seasonal collections. · Monitored the production process, including fit testing and quality corrections. · Created trend summaries and technical materials to support the retail team. · Provided training for store staff on product and brand vision. · Conducted competitor and marketing analysis, and collaborated with marketing to develop campaign materials and improve in-store visual merchandising.
- Brand identity research. -Assistance in creating themes for collections and campaigns. -Customer service and prospecting. -Assistance in the production of photos and campaigns. -Assembly of showcases and scenery.