With extensive experience as a Retail Director and Manager, I excel in customer service, team leadership, and visual merchandising. Fluent in English, French, and Italian, I adapt quickly to dynamic retail environments, ensuring brand integrity while optimising sales performance.
Flagship Management (50 employees) • 25% increase in revenue • Prospecting for commercial premises • Cross-functional projects (harmonizing and reducing apps) • Process improvement
COO : • Overhaul of organization, processes and digital transformation • Recruitment (11 employees from COO to trainee account manager) • Successful Qualiopi certification Trainer coach for retail client (Grain de Malice, DISC management, 1/3 of managers in France (50) NPS 98%)
➢ Europe (France, Belgium, Switzerland, Estonia, Germany) and e-shop 30 stores / 80 employees 2018 and 2020 +0% 2019 +5% 2021 +4% - Designing a sales ceremony that revolves around the essence of the House and showcases its products : UPT from 1,69 in 2018 to 2,30 in 2021 Transformation rate from 9 to 16%, Capture rate 66 to 85%, NPS from 4,87 to 4,95/5 with 50% feedbacks increase - Boosting sales for an existing home fragrance line by developing clear technical specifications, crafting engaging sales pitches, and providing effective team training : +500% increase in sales • Change management : from wholesale to high-end retail culture with processes, kpi’s, reports, CRM and customer experience • Crisis management (Big strokes and Covid) • Boutique network extension (+10) • Headquarters team management • Leaving the company through economic layoff
➢ France, Suisse, UK, Italie 15 stores / 60 employees Designing a sales ceremony that revolves around the essence of the House and showcases its new products. Boosting sales for an existing home fragrances and candles line (13) by developing clear technical specifications, crafting engaging sales pitches, and providing effective team training • Sales +15 % on average per year and real pivot • Contributing to and supporting the move upmarket • Worldwide cross-functional project management
➢ East/West/North France 15 stores / 50 employees • Sales increase during cost-cutting plan • Department store partnership relay
Men’s sectors (Casual, Suits and Shoes, Urban) then Women’s Shoes 150 employees