Anamika Sudheendran

Social Media Marketer

Hi there! I’m Anamika, a civil engineering graduate from Kerala. As a kid, I used to be shy, but I gradually became more outgoing and active in extracurricular activities. I've won various competitions, including being the state university-level runner-up in both kabaddi and chess. After graduation, I tried my hand at UPSC. The experience taught me resilience, determination, and the importance of hard work. All these experiences helped me become a more well-rounded individual and gain confidence in myself and my abilities. Later, I worked as a civil site engineer, where I managed a group of workers reporting to me which helped me improve my communication and management skills. I simultaneously started my content creation journey to tell stories and connect with my audience through Instagram reels from my personal account. During this time, I became fascinated by how brands use marketing strategies to establish a strong brand presence on social media platforms and completed a few courses online as well. With these learnings, I curated content that garnered 770k+ views with a 63% increase in viewership over a month. Afterwards, I got an opportunity as an intern in digital marketing & then to gain an in-depth knowledge in the field, I joined a Kraftshala’s Content & Social Media program. Through this program, I have learned about various aspects of content marketing, including audience analysis, content strategy, and digital metrics. I am excited to apply these skills in my future endeavours and continue learning and growing in this exciting field. So, if you're looking for a creative and passionate content creator with a strong interest in digital marketing, feel free to reach out to me. I'm constantly seeking for new chances to learn and develop in these fascinating subjects!

Previous Brands
Alouj A.L & Associates
Nambiar Builders
VMC Technologies Pvt. Ltd.
Work Experience
Mar ‘23 - Now

• Selected as a part of a batch of 15+ students for The Marketing Launchpad & Completed ~600 hours of training across 12 weeks • Modules completed: Marketing Basics, Search Engine Optimization (Content), Blogs, Social, Copywriting, Search Ads(Copy), Influencer Marketing, Email, Reporting • Created copies for Social Media Ads for Auric's 'Drinking Hot Chocolate with Ashwagandha • Link to Portfolio

Digital Marketing Intern
Dec ‘22 - Jan ‘23
VMC Technologies Pvt. Ltd.

• Built and analyzed digital content for social media platforms like Facebook, Instagram, LinkedIn, and Twitter • Executed on-page SEO analysis on 15 pages of the company blogs to improve SEO visibility • Performed segmentation and targeting in email marketing to target potential clients & achieved a response rate of 34%

Site Engineer
Jan ‘21 - Jun ‘21
Nambiar Builders

• Coordinated 60+ job sites for impacts to maintain quality standards of the construction process • Collaborated with 4 structural engineers and 2 architects to carry out Optimal design strategies • Leveraged AUTOCAD (used to create 2D & 3D drawings) to analyse layouts data, design data & carried out volumetric calculations

Junior Site Engineer
Aug ‘20 - Dec ‘20
Alouj A.L & Associates

• Developed & updated daily & weekly project reports, ensured specifications, construction schedules & designs of a 14-storey building • Examined analytical data & calculations to maintain accuracy in reinforcement schedules to achieve optimal design structure

English - Fluent
Hindi - Basic
Education & Training
College Of Engineering Thalassery
‘16 - ‘19
B. Tech in Civil Engineering
The Green Hills Public School
‘14 - ‘15
12th Graden C.B.S.E
Amrita Vidyalayam
‘12 - ‘13
10th Grade C.B.S.E
Bengaluru, Karnataka, India