Luxury fashion and beauty communications expert, with a special focus on digital communications and event activations. Passionate about brand image, events, and innovation.
- Led global digital communication and influence strategy, driving a +30% increase in Media Impact Value (MIV) through high-impact, content-driven campaigns. - Developed and executed image-led storytelling, blending brand heritage with innovative content, aligned with marketing strategy and key brand moments & fashion shows. - Elevated the brand’s social presence, revamping Instagram, launching TikTok, and boosting engagement across platforms. - Oversaw VIP and influencer activations, including fashion shows and high-profile brand events, ensuring consistent global messaging and image. - Managed and led a team, driving content production, social media, and cross-functional projects to support brand growth and visibility.
Definition and implementation of paid and owned social media strategies. • Collaboration with Artistic Direction in the production of content for Social Media. • Briefing creative teams to optimize content production and efficiency. • Led the Skincare Content Program, creating rich communications programs to strengthen CHANEL Skincare's legacy.
- Owned and paid media management -Content production for paid and owned media -Social business and e-commerce -Social media strategy (Facebook, Instagram, Twitter, YouTube, Line, Weibo, KakaoTalk, WeChat and more) -Dior live events content production (fashion shows, PR events) -Social listening -working closely with marketing development, CRM, PR and e-commerce teams.
For the brands KÉRASTASE and SHU UEMURA: •Managing 360o digital projects for more than 40 markets, collaborating with agencies and teams regarding websites, social media, e-commerce and digital advertising. •Reporting of KPI’s of campaigns, media investment, e-commerce and social media •Creating international guidelines and kits for brand digital activities. •Develop visuals and creatives for owned channels
• Working projects for brands in the beauty and food industry • Creating trend reports for the Latin America team, providing insights about specific markets, products, categories, and trends • Creating presentations and videos for the brands in order to better understand the Mexican market • Using anthropological observation techniques • Creating benchmarking reports in stores, restaurants, festivals, and supermarkets
Launching and managing the new social media channels of the Lean Startups program directed by Bob Dorf in collaboration with the INADEM (National institute of entrepreneurs). www.smartup.es
•Working for the biggest fashion retailer in Mexico (Liverpool) and Oreo. •KPI reporting on social media content. •Working with agencies to create local social media content. •Community management of 12 social media accounts. •Receiving and creating briefs for creative teams.
•For the FMCG industry (Grupo Bimbo) creating social media and digital analytical reports for 21 markets in America, Europe, and Asia reporting on performance KPIs and basic programming data mining. •Assisting the crisis committee regarding the activity of digital media by creating social listening search queries to anticipate a potential crisis. •Worked with the marketing team to find insights from our data in order to create and improve products or marketing and communications projects of the brand.
•Blog editor and social media manager. •Managing relationships with influencers. •Working with the e-reservations system and CRM tools.
Provide insights, trends, strategical observations and market intelligence to the brand team. • Providing the Marketing team with insights, trends, strategic observations and market intelligence • Visiting festivals to do benchmarking • Working with market research agencies to define targets and segments • Brainstorming with project managers to generate creative concepts for brand positioning www.heineken.com/mx/
Market analysis and trend reporting for international consumer goods and alcoholic beverages companies regarding consumer insights and digital consumption. • Market analysis and trend reporting for international companies (PEPSICO, SAMSUNG DIAGEO, HEINEKEN) regarding consumer insights and digital media consumption • Responsible for feeding a private blog sold to our clients in order to get the latest and trendiest content to communicate live in social media • Working with Peter Gloor in one of the firsts social listening tools, Galxy advisors www.bigfoot.com.mx