Josh David

- Head of Growth & Marketing at Letts Commerce – Scaled platform from concept to onboarding 100+ hospitality clients within 3 months. - Led $3M+ paid media spend across the hospitality & DTC market. - Strategic Growth Consultant – Helped Hospitality brands across EMEA, Asia & Australia to scale revenues by 5–10x using data-driven funnels and full-funnel ad strategies. - Scaled ad campaigns delivering thousands of leads/month with industry-best CPAs. - Managed all creative strategy, tracking infrastructure, and attribution models for real-time marketing insights. - Led £10M+ in campaign spend across Meta and TikTok for global e-commerce, DTC, and SaaS brands. - TikTok and Meta Ads agency partner with deep experience in scaling brand awareness and customer acquisition through storytelling and performance media.

At Culpepper Agency, I lead a boutique performance marketing and UGC agency specializing in paid social growth for eCommerce, DTC, and mobile app brands. My role involves driving strategy, overseeing creative execution, and scaling client accounts through data-backed paid advertising on platforms like Meta, TikTok, and LinkedIn. Key Skillsets: - Paid Social Strategy: Expert in full-funnel Meta and TikTok ads strategy, campaign structure, and optimization for ROAS and CPA targets. - Client Acquisition & Growth: Built and scaled a portfolio of international clients across the US, UK, EU, and Asia with budgets ranging from $3K to $50K/month. - UGC & Creative Direction: Develop and test high-performing user-generated content and ad creatives tailored to platform trends and audience behavior. - Team Leadership: Manage cross-functional teams including media buyers, UGC creators, designers, and copywriters to deliver performance campaigns. - Analytics & Reporting: Proficient in ad analytics, performance audits, and insights reporting using Meta Ads Manager, TikTok Ads, and Google Analytics. - Brand Launches & Market Entry: Specialized in launching Asian and European brands in the U.S. market through high-impact awareness and conversion campaigns. - Growth Consulting: Provide strategic growth advisory to DTC startups and apps looking to scale customer acquisition and revenue through paid media.

I specialize in the strategic planning, execution, and optimization of paid advertising campaigns across leading platforms, including TikTok, Instagram, and YouTube. I am in charge of setting clear KPIs in collaboration with clients and teams, ensuring alignment with business goals. I lead the development of comprehensive audience targeting strategies and leverage advanced analytics to track and report on campaign performance. My focus is on driving exceptional ROI for clients while continuously refining strategies to meet their business needs. With a deep expertise in paid social and influencer marketing, I aim to execute campaigns that elevate brand visibility, engagement, and conversions. I thrive in managing large-scale campaigns, balancing creative innovation with data-driven decision-making to ensure measurable impact and long-term growth.

* Developed and executed comprehensive digital marketing strategies, including SEM, social media, email marketing, and content marketing, resulting in increased website traffic and lead generation. * Managed cross-channel campaigns, utilising data-driven insights to optimise performance and achieve key performance indicators (KPIs). * Led email marketing efforts, creating targeted and personalised campaigns that achieved high open and click-through rates. * Collaborated with internal stakeholders and external partners for marketing campaigns * Managed digital advertising budgets and allocated resources

*Built and managed high-performing teams for successful event planning and execution *Developed fundraising strategies that attract investors and secure necessary funding *Establishing and managing partnerships with government officials, brands, and other organisations *Conducted thorough market research and analysis to identify key trends and opportunities in the industry Tools: Asana, Trello, Cision, Meltwater

I founded David Digital a boutique agency. *Secured Paid Social deals with top ecom brands globally. Running TikTok, Meta and LinkedIn Ads. *Brought in over 1 Million in revenue for Ecom brands/SaaS businesses *Created comprehensive campaigns that utilize a variety of digital tools to engage audiences and drive growth *Developed growth strategies for b2b, D2C, and communities *Ran effective paid advertising campaigns on various platforms including Facebook, Instagram, TikTok, and Google Ads *Creating campaigns that promote NFT, Crypto, and DAO projects and build communities around them Tools: Adobe Creative Suite, Facebook Insights, HubSpot, Salesforce.

* Developing and refining personal brands and identities for talent and artists *Conducting market research and analysis to identify key product opportunities and trends in the industry *Utilising various analytics and measurement tools to track campaign performance and optimize tactics accordingly *Creating compelling and cohesive visual and messaging elements Tools: Buffer, Buzzsumo, Brandwatch, Magento, Moz, Basecamp, Brandify.

I managed the various services offered to clients. Including partnering with brands and businesses to drive better business outcomes with an in-house media team, web development team and digital marketing contractors. * Secured Super Bowl deal with Budweiser * Brought in over $3 million dollars worth of brand deals *During my period with Valerian Media I signed on Vodafone for a content deal and managed the entire project *I represented the company on a business development tv show and on radio *I was in charge of internal growth as well as client growth *Worked on sales strategies and pitches to potential partners *Managed the creative team and tech team *Was in charge of building project flows and managing every project *Created content and visuals for clients social media

During my period at DMM I took on various roles and assisted in the growth of both the internal processes as well as our client project. My main job was to work hands on with the marketing and dev team in creating a solid brand and custom software that would help these clients to scale. *Handle growth process and strategies *worked with the dev team in building systems, websites and backends *Designed website front end and elements *Put together marketing strategies and management content *Managed a marketing team and provided training

*Managed business growth and acquisition *Head of digital marketing - I manage all digital platforms for both the company and their clients *Constructed strategies that were well analysed according to their brand and identity. * Researching current trends specific to brand object and demographics. * Managing collaboration *Analysing and measuring data for each campaign and post. Setting effective schedules in place for future brand planning. * Using various tools such as, Hootsuite, Google Adwords, Google Analytics. *Using necessary tools and data to grow their following

My job required, collecting user generated content from social media in the best possible format, looking for professional photographers to promote the brand’s new content, choosing the content from mentioned sources as well as company’s database, and scheduling them into social media posting calendar using the Schedugram application, proper tagging of images and videos. In charge of selecting and editing photographs for the brand as well as scheduling and recruiting prospective photographers *Collected user generated content from social media in the best way possible. *Searched for professional photographers to create brands new content. *Choosing content from mentioned sources and from company's database and scheduling them in social media posting calendar using Schedugram. *Keeping up to the schedule and editing content. Recommendation “I can vouch that Mr Gopal was a very good and trustworthy employee, who communicated well when in doubt, and once trained, knew how to perform the work fast and effeciently. He has a very good sense of what is the right image to represent the brands persona, a “good eye” for picking the right content, and that is somewhat a personal talent, rather than a skill that can be learned. He was also taking proactive steps, by making personal suggestions for the content strategy of the brand. Therefore, I can recommend Mr Gopal without reservation.” - Agnieszha Chen-Dadura

I am a drum tech and teacher. Offer technical support and tutor.

As Audio and Visual Engineer, I controlled the sound desk and power point presentations. I was also involved in the recording of music and editing and creating of power point slides.