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Open to Permanent
Open to Permanent

Sheima Rouin Bouali

Hard working and talented individual who aspires to meet all goals set
About

Experienced in luxury retail across Selfridges, Westfield, and Arabian Oud, I excel in customer service, sales, and merchandising. Fluent in English, Arabic, and Spanish, I adapt quickly to fast-paced environments and consistently deliver exceptional client experiences while maintaining high standards on the shop floor.

Previous Brands
Arabian Oud
Education agency
L Bond Associates
Ottolenghi
PEACE OF MIND HOME CARE SOLUTIONS
Selfridges
Westfield London
Space NK
Work Experience
Beauty, Skin Care and Fragrance Advisor
May ‘24 - Now
Space NK

In my role at Space NK, I delivered a customer-first, consultative approach to retail, combining strong product knowledge with personalised service. I supported customers in selecting skincare and beauty products tailored to their individual needs, building trust and long-term relationships. I consistently worked towards sales targets and KPIs, using my understanding of products and client needs to drive both individual and team performance. I also stayed up to date with brand training and new product launches, allowing me to confidently educate customers and provide expert recommendations. Alongside sales, I contributed to maintaining high visual merchandising standards, supporting in-store operations, and creating a welcoming, luxury shopping experience that reflects the brand’s values.

Event Support Staff/ brand ambassador
Apr ‘23 - Nov ‘23
L Bond Associates

• Be personable, meet and greet visitors, provide a positive first impression,smiling, friendly, heard to welcome visitors to the show • Directional and managing queues • Re-stocking of the merchandise on the stand • General maintenance around the shop, eg re-folding clothing, re-positioning items, keeping area tidy. • Effective communication and accurate charging for the merchandise on sale using a touch screen EPOS system to totalise orders, take cash or card and issue receipt. • Distributing some of the client's products at the show across the exhibition floor. • Assist customers with their needs and concerns.

Sales Assistant (Full-time)
Dec ‘22 - Feb ‘23
Selfridges

• I have worked on the online department where I helped with scanning and receiving orders. • Assess customers with their online shopping from the shop floor • Pack and ship orders to the UK/internationally • Dealing with enquiries from our customers • Making sure the orders have been sent to the correct address and couriers • Assist, couriers with overload, the customers orders into the van • Making sure that all orders are delivered upon the chosen delivery date • Making sure all equipment are used correctly in place in its right area at closing times along with making sure all electronic devices are shut off

Shop Floor Assistant
Mar ‘22 - Jul ‘22
Ottolenghi

• Assist store manager in shop opening procedures • Create merchandising displays • Receive stock deliveries • Restock shelves • Receiving, unpacking and arranging new shipments from suppliers and vendors • Arranging and labelling goods in the display shelves • Assisting customers in finding the products they're looking for • Processing customer payments at the checkout point/till • Addressing customer complaints and inquiries • Providing shopping advice and recommendations to customers • Cleaning and rearranging the store after hours • Performing periodic price audits to resolve price discrepancies • Collaborating with other team members to keep the sales floor area clean and organised at all times

Carer
Feb ‘21 - Jun ‘21
PEACE OF MIND HOME CARE SOLUTIONS

· Practical Tasks such as tiding the house · Assist the patient with medicines · Assist with showering and dressing · Assist with feeding the patient

Sales associate
Jan ‘20 - Sep ‘20
Westfield London

· Advising customers on glasses and sunglasses · Opening and closing of the premiers in the absence of the store supervisor · Assist customers in selecting frames and lenses that are the best suited for their face wear and lifestyle · Overcoming objectives by product knowledge · Pricing quotes for glasses through insurance benefits and store discounts

Sales Associate
Jan ‘19 - Dec ‘19
Arabian Oud

· Handing out card testers · Approaching customers outside of store · Ensuring availability for weekly sales meeting which takes place prior to start of shifts · Ensuring delivery days are completed to the required standard and new stock is available for replenishment on shop floor before the store opens each day · Recommending smells additional products or services to ensure full customer satisfaction

Teaching Assistant (EYFS – KS4)
Jan ‘19 - Oct ‘19
Education agency

· Working with pupils from EYFS to KS4 · Leading on basic phonics with lower ability groups · Planning daily activities for lower ability groups (in line with the national curriculum) · Assisting pupils with numeracy skills through activities e.g. counting games · Ensuring that pupils in my care were safeguarded at all times · Writing observations where necessary or as allocated (for pupils with EHCP) · Assisting pupils with Maths and English · Reading stories to pupils to develop language skills specifically for those with EAL · Setting up age and ability appropriate activities School Administration · Responsible for all aspects of whole school reprographics including laminating, binding and booklets · Photocopying and ensuring machines are replenished with paper · Answering all external calls promptly and courteously, using the facilities available · Checking the absence line and ensuring all messages on the answer phone are dealt with · Logging external calls using the telephone/message book to include date, time, recipient and caller, together with the telephone number if appropriate and message · Relaying messages to recipients by email if unavailable at time of call · Using tannoy facilities where appropriate · Signing in pupils, staff, parents and visitors to the school to ensure all visitors comply with the school's policy on visitors and child protection and they have completed the visitors' book, or regular signing in sheets, and received the necessary information (which includes checking ID or DBS) · Ensuring all visitors to the school sign out upon departure. Westfield London

Retail Experience
Retail Category
Luxury
Premium
High-end luxury
Work Environment
Department store
High street store
Shopping centre
Other
Product Category
Womenswear
Beauty & Fragrances
Menswear
Accessories
Other
Responsibilities
Greeting
Client Help
Complaint handling
Cash register
Packaging
Returns & Exchanges
Online orders fulfilment
Transactions
Styling
Stock control
Delivery processing
Product labelling
Product setup
Order preparation
Store Maintenance
Health & safety
Open/closing store
Stockroom management
Inventory control
Languages
French - Basic
Arabic - Fluent
Spanish - Fluent
English - Fluent
Education & Training
Hammersmith college
‘19 - ‘21
AS Level in Public Services
Paddington Academy
‘17 - ‘19
A Level in BTC Business Studies
Paddington Academy
‘17 - ‘19
GCSE in English, Maths, Science, Business, IT, Spanish,
West London University
Bachelors Degree (First Division)
Criminology with Forensics