A consumer centric change agent whose specialities include but are not limited to Business and Channel Strategy, Brand Development, Brand Placement, GTM execution, Marketplace Management within the Fashion, Lifestyle and Action Sports sectors in Globally. Market Savvy, operationally sound and a solid cross functional leader with extensive Omnichannel Retail, Wholesale and Franchise/Distributor partner knowledge coupled with building high performing, culturally diverse teams, driven toward double digit growth and profitability. Areas of Expertise: International Retail Management | New Business Development | Go-to-market Strategies | P&L Ownership | Business Turnarounds | Retail & Wholesale Business Transformation | Revenue Growth & Profitability | International Expansion | Establishment & Reorganisation Global Scope: Europe | Middle East | Africa | North & South East Asia I Latin America
𝐒𝐜𝐨𝐩𝐞: Empowering our Retail and Wholesale clients through unparalleled consulting services. Specialised in business transformation, marketplace mapping and extensive guidance on both retail and wholesale distribution planning, ensuring that your vision translates into actionable strategies.
𝐒𝐜𝐨𝐩𝐞: Develop global sales strategies, market entry execution and multi-channel penetration to expand our brand presence, increase revenue, and drive sustainable growth globally: EMEA,LATAM and APAC. P&L ownership with a focus on efficiency and profitability across all business models. Develop the process and criteria for global markets entry and ensure one to one brand execution globally. Brand was sold and transitioned to new owners
𝐒𝐜𝐨𝐩𝐞: Expand the international distributor and indirect wholesale portfolio globally. Sales strategy transition pre and post IPO. Development of a commercial foundation for sustainable high digit growth across EMEA, LATAM and APAC. Collaborate with global shared services teams to define sales agreements and sales processes to ensure a one to one brand experience globally.
𝐒𝐜𝐨𝐩𝐞: Collaborative management of GMG x VF portfolio Partnership. Management of the entry and exit strategy with in the retail channel across the GCC. Implementation of a robust wholesale refinement strategy to safeguard the market position of existing brands and together with the VP Brand Management rollout the expansion plan to propel sustainable growth.
𝐒𝐜𝐨𝐩𝐞: Expand the distributor portfolio across the selected geography . Define market relevant sales strategies and own the management criteria for Key Partners. Collaborate with central operation and finance to define streamlined models for easy of doing business and speed to market. Drive double digit growth and maintain a healthy profit line for the brand. During this phase of rapid growth GMG emerged as VF's largest account across all brands and I took on the in market role within the newly created JV as Brand Director, to refine and set up the foundations for all brands to continue to grow sustainably.
𝐒𝐜𝐨𝐩𝐞: Setting the Retail and Wholesale strategy for both the Tommy Hilfiger and Timberland footprint across the territory. Commercial Multi Channel KPI management, Partner vetting and selection, Store site selection + approval, Marketplace planning and aggressive but future-proof growth. Post the VF acquisition of Timberland, I was asked to join VF to head up the Distributor remit.
𝐒𝐜𝐨𝐩𝐞: The Development and expansion of the Franchise Store Plan within South Africa. Site and Partner selection as well as indefinite sales tool support for all Franchise Partners. Franchise S&OP refinement and creation of the Franchise Partner Playbook for stores.
𝐒𝐜𝐨𝐩𝐞: Multisite management of the Diesel stores within South Africa. KPI analysis and management to drive sales growth. Customer retention and customer journey improvement. Recruitment and development with the pursuit of high performing teams in each region.
𝐒𝐜𝐨𝐩𝐞: Lead the buying process for resortwear brands; Volcom, Ecko, Quicksilver and Billabong. Trend and competitor analysis to ensure the brands stay ahead of the curve. Pre and in season OTB management in collaboration with Merchandise Planning.