With extensive retail experience at River Island, I specialise in sales, customer service, and visual merchandising. I thrive in fast-paced environments, consistently exceed sales targets, and am passionate about delivering excellent customer experiences and supporting team success on the shop floor.
Authored and independently published 10+ titles, including children's activity books and adult self-development/educational resources. Generated consistent monthly sales across Amazon and other online platforms, reaching readers in the UK, Europe, and the US. Oversaw the full publishing lifecycle: writing, editing, formatting, cover design, and digital marketing campaigns.
Increased store sales by 15% year-on-year through optimised floor layouts, cross-selling strategies, and visual merchandising improvements. Managed and trained a team of 25+ staff, boosting productivity and reducing staff turnover by 20%. Implemented payroll accuracy checks that reduced payroll errors by 30%. Coordinated cross-departmental communications and weekly performance calls, ensuring 100% compliance with company standards. Consistently exceeded weekly KPI targets, achieving 90-100% of sales goals.
Consistently achieved 100% of monthly sales targets, generating subscription growth among military personnel. Produced sales reports and analytics that identified underperforming areas, helping increase subscriptions by 12% in six months. Implemented marketing strategies that improved customer engagement and retention by 10%.