I am a hardworking, determined professional passionate about sustainability and marketing/PR. I have 6 years of work experience in Digital Marketing and Event Planning/Coordination as well as 4 years leading and managing a Marketing/PR team and 3 years working in the Fashion sustainability sector. I am the founder of a fashion collective in Cyprus, that promotes preserving Cypriot cultural heritage through sustainable fashion design
Achieved more leads through my email marketing strategy, led the creative re-brand, secured the company's award nomination and earned Employee of the Month for July and December 2023.
Led a young creative team, organized fashion exhibitions in London and Cyprus with 700+ visitors, secured funding and local partnerships, and executed effective Media & PR strategy. Mentored sustainable fashion brands, boosting online presence and revenue with insightful tips. Achieved 80% growth in social media channels organically. (working remotely)
Key Responsibilities: responsible for the Digital Marketing practices for the group's six brands. Including social media and email marketing, SEO & website management of WordPress websites, e-commerce management, copywriting/blogging, tracking analytics, influencer marketing and liaising with Graphic Designers. Company's representative at the Fairtrade Climate Network. Key achievements: Significantly grew social media pages, especially BIDBI's LinkedIn page, and launched social media ads, campaigns and email marketing campaigns that increased conversions. Successfully, completed SEO page optimizations, which kept the brands on top of the SERPs.
Key achievements: The team implemented my marketing suggestions, which increased their channel's engagement.
Key Responsibilities: Planning and coordinating social media and email campaigns. B2B content writing and content creation. Completing data research tasks for lead generation. Key achievements: Grew engagement on social media and increased the CTR on email campaigns.
Key Responsibilities: Planned and supervised digital campaigns, developed a social media strategy and track insights, analytics and KPIs, liaise with influencers and Planning and oversee Influencer campaigns. Key achievements: Built and structured Fashion Revolution's Greece first-ever social media team, and successfully led a team of 10. Led the digital campaign for the fashion project "Fashion Open Studio", which was featured in Vogue Greece and Marie Claire Greece.
Key achievements: Developing a short-term marketing strategy. Launching and coordinating social media and email campaigns (MailChimp and Canva). Managing social media accounts, growing followers and engagement and reporting on performance. Increasing conversions through Shopify promotions.
(Entrepreneurial networking) Key achievements: My project focused on product marketing about entrepreneurial learning and digital marketing, which included a quantitative study alongside a competitor analysis, which was presented at Helm's HQ.
Key achievements: Member of an advisory group, giving feedback and insights on the University's marketing content. This position has enabled me to develop my critical skills when reviewing marketing content and strategies.
Key achievements: Key achievements: Increased bookings for events and social media following and engagement by 90% in two months through consistent posting, ads, and customer service.