Driven by a passion for luxury and streetwear, I am dynamic and goal-oriented. During my experience as Marketing Manager at Gambettes Box, I spearheaded business development, managed the marketing mix, and crafted digital and retail strategies to successfully launch Gambettes Box in Italy. One of my recent achievements includes organizing a pop-up store in Milan. Furthermore, writing is one of my passions. Since 2015, I have contributed articles to online magazines covering fashion, travel, and art. In 2019, I launched my blog - Marina's Discoveries - to share insights on these topics and provide personalized trip itineraries and detailed planning services.
- Activité commerciale : Valider les commandes du site e-commerce, Assurer le suivi des commandes, des livraisons et des retours, Être force de proposition pour guider au mieux les clients dans leurs achats sur le site e-commerce et développer l’activité commerciale. - Contribuer au bon fonctionnement du Centre Relation Clients : Gérer les appels et emails clients du Monde entier contactant un magasin français, Optimiser la disponibilité des vendeurs en magasin en répondant, dans la mesure du possible, immédiatement à la demande du client avec pour unique objectif le meilleur service client possible, Accompagner le client de A à Z dans ses recherches et ses achats en ligne en faisant découvrir la richesse de la Maison à travers nos histoires et nos produits. - Acteur Omnicanal : Savoir retranscrire une manifestation client à un magasin et veiller au suivi de ce client et sa satisfaction, Faire le lien entre le client et les services du siège (suivi SAV, gestion comptabilité, invitations aux événements, consolider la data client dans le CRM…), - Gestion de la relation clients à travers divers canaux : téléphone, emails Développement du service : - Être force de proposition sur des "quick win" améliorant le parcours client et la qualité de travail du CRC et de ses interlocuteurs, - Participer au développement du service par une veille permanente sur le sujet de la relation clients, du e-commerce et des réseaux sociaux.
Develop Gambettes Box business and brand awareness in Italy Cultural adaptation of monthly global and international strategy (growth and operational marketing) Shopify e-shop creation and management Adaptation and monthly insertion of products Implementation of 360° brand awareness campaigns Management of partnerships with local brands Popup store Milan with Chitè Milano and management of a €20,000 budget Visibility exchange Construction and deployment of influencer strategy (affiliate marketing) Management of a database of 200 influencers Management of a monthly budget of €5,000 Planning and coordination of press strategy Drafting of press releases Organization of a showroom during PFW Coordination of press days in Milan Coordination of local monthly CRM/PRM strategy Monitoring, analysis, and reporting of weekly, monthly, and annual operations
Develop Zancobel business and brand awareness 360° brand awareness campaign implementation Editorial and social media strategy planning and coordination with Business Manager
Planning, organization, and implementation of the marketing strategy and business plan. Supporting the communications team with copywriting and editorial project planning. Identifying the best strategies to promote activities externally to increase Return on Investment (ROI) and meet Key Performance Indicators (KPIs) established by the team.
Activities within the production of Talks on economic and geopolitical issues: - operational support in the preparation of Talk materials; - organization and management of communication on the Vento & Associates website and social channels; - back-office activities.
- Research of staff for events or congresses - Offered linguistic support in negotiations with clients - welcomed clients and offered them how services - Helped my team with documents and client record - coordination of projects with the definition of temporary contract and related billing
I help the magazine gain visibility and acquire international clients. - Translation ITA-ENG and ENG-ITA. - Content creation with weekly articles about fashion, travel, and art - SEO writing - Re-elaboration of press releases and participation in events during the fashion week in Milan. - Use of WordPress.
Translation into English: - Content creation with weekly articles about fashion, travel, and art - SEO writing - Revision of press releases and participation in events during Milan Fashion Week - Use of WordPress