C R EAT IVE COPYWR I T E R I'm passionate about storytelling and am attracted to every creative process that enables real connections with people. I'm interested in becoming a part of authentic projects that help shape the cultural narrative and give voice to inspiring leaders.
I Processed and wrote in diverse copy styles for United Airlines' Client Team. Partnered with the creative leads to concept and collaborate on campaign ideas and social tactics.
As a Senior Copywriter, I wrote captivating copy for a wide range of clients in different countries such as HP, Door Dash and Hotels.com, making sure brands' needs were met and that their voice and messaging were clear and in sync with the almighty UX and CX.
Presidential Campaign Worked together with editors and creatives delivering powerful audiovisual content. Our goal was to spark meaningful conversations among young audiences soon to choose their next representative.
Developed the entire content and curation process for social media. Wrote short documentary films featuring workers' unique stories and skills. Contacted other ministries to drive the communication of relevant public programs.
Wrote copies and elaborated in-depth analysis of brands, their industry, competitors and target audience to create digital guidelines. Developed & executed integrated creative ideas, mainly digital products. Oversaw campaigns for Aston Martin Residences, Garzón, Cipriani, among other luxury residential and real-estate clients in South America and the US.
Translated Governor Maria Eugenia Vidal's values and objectives into a compelling narrative relating to diverse audiences. Composed editorials, press releases, articles. Created internal content for the different areas of the government to communicate with their public. Trained other teams on speechwriting and analysis skills. Wrote opinion articles, letters and texts for a variety of media. Worked on the mid-term election campaign.