Sophie Goodwin

I'm a Fashion Stylist, Writer and Shoot Producer with over 6 years' experience in the fashion and media industry.
Portfolio website
Previous Brands
LK Bennett
Reach plc
Work Experience
Group Fashion Stylist and Writer
Sep ‘19 - Oct ‘22
Reach plc

Responsible for Producing creative briefs, concepts and content for all publications, online platforms and social channels. Responsible for the art direction and styling of main fashion and celebrity shoots for all titles, including cover shoots. Organise fashion photoshoots, putting together a team, seeing it through from start to finish, acting as creative producer and stylist to ensure the final product aligns with the magazine’s brand. Write and produce weekly published fashion shopping pages, trend pages, fashion news 
 features, celebrity style pages, beauty still life pages and beauty features. React to live news stories, writing and producing fast paced articles to sit under the lifestyle 
 section of the OK! website. Liaise with Editorial directors on fresh content ideas to sit within the magazine, discussing with the celebrity and features teams upcoming details and how these can work on the online 
 platform. Manage junior team members daily. Design flat lays and still life shoots. Communicate with, photographers, PRs and Fashion and Beauty brands daily, ensuring good relations. Organise sample call ins and returns. Create carnets for overseas shoots. Locate and book sites for shoots, book models, photographers, make-up artists, travel and catering for multiple shoots.

Fashion and Beauty Assistant
Mar ‘17 - Sep ‘19

Styling main fashion shoots, and assisting the fashion and beauty department with studio and editorial needs Assisted the Fashion and Beauty Director, and Deputy on 2+ shoots per week Chosen to work on shoots abroad and on various mini trips Wrote and produced weekly published fashion and shopping pages and beauty features Represented OK! Magazine at all Fashion and Beauty events, building an extensive network of PR and brand contacts Communicated with said contacts daily, calling in products to promote on various pages Organisation of beauty cupboard, sample call ins and returns Booking locations, models, photographers etc., for shoots Maintaining an excellent knowledge of trends to apply to pages and photoshoots Managed interns and work experience itinerary, as well as the team events calendar

PA/ Front of House
Nov ‘16 - Mar ‘17
LK Bennett

London, UK