With extensive experience in branding, merchandising, and trend analysis, I have successfully collaborated with top designers and managed retail operations for major brands like UNIQLO and J.Crew. Fluent in English and Japanese, I excel in dynamic retail environments.
Branding Specialist / Producer: Our mission is to deliver bespoke, innovative solutions that elevate each client's corporate and brand identity. We excel in devising strategic branding initiatives and providing expert consultancy services that drive sales and optimize brand potential. By cultivating meaningful collaborations, we ensure our clients achieve sustainable growth and maintain a competitive edge in their respective markets. **CLIENTS:** ABAHOUSE / BRAND NEWS / PR AGENCY / CHARLOTTE RONSON / CREATIVE MANAGEMENT AGENCY / FILM: BLUE GOLD (Amazon, iTunes) / GLAMOROUS magazine/ Japan / IDIEL SHOWROOM / JAPAN FASHION WEEK / JULIA HAART Shoes Sales Agent / LIBERTY AND FAIRS digital trade show / MAKOTO SHOES: seasonal trend report / MITSUI & CO., LTD / MARK STYLER, PAL GROUP / Mode World PR / PALLADIUM BOOTS / K.SWISS / PBLC TRDE SHOWROOM / PYA / THE LINE THE LABEL: Sales / REDCARD DENIM American Market Launch Strategy / ROBIN BRICK, Retail Software launch / SAMSUNG FASHION DIVISION USA & Europe / SHIPS Japan ltd. / SINGAPORE FASHION WEEK / SOCIÉTÉ ANGELIQUE - Paris Market / TALK SHOPPE: Project META Japan Interview / THE COOLS E-platform / TIMBERLAND 40TH ANNIVERSARY: Japanese Media Coverage / UBM/ADVANSTAR / ENK Coterie Trade Show / PROJECT NY /LAS VEGAS / MAGIC Trade Show / UNIQLO / VEEE.com: Global digital platform launch / YEAH RIGHT NYC, etc.
• Supervised the UNIQLO NY and Paris designers' operations. Evaluated the efficiency and targeted goals of the design calendars. In charge of recruiting, press, launching Parsons Internship programs, IT, and internal calendar meetings to meet the global design calendar. • Liaison between Paris, Milan, and Tokyo R&D offices to provide brand and seasonal concepts, interacted with Merchandising, Planning, Technical Design, and Marketing teams to ensure integrity of the UNIQLO brand. • In charge of • Designer Invitation Project – Spearheaded and launched all their collaboration projects. Worked with many CFDA designers, including Alexandre Plokhov from Cloak, Alice Roi, 3.1Phillip Lim, Opening Ceremony, Tim Hamilton, Alexander Wang, etc. Responsible for searching for talents, handling internal proposals and coordination, negotiating contractual agreements, design approvals, merchandising, product development process, reviewing tech-packs, marketing, launching press party, and ensuring product deliveries. • In charge of the Accessory division product development process, translation of concept boards and aesthetics division; product development process, translation of concept boards and aesthetics
• Spearheaded the launch of the J.Crew Division within Renown America, successfully implementing a robust product development process and a comprehensive monitoring system. • Direct a dynamic planning and production team dedicated to crafting Japan-exclusive men's and women's apparel and accessories, safeguarding the brand's image through meticulous approval protocols. • Oversee the end-to-end product development lifecycle across all categories, ensuring excellence in specifications, color selection, trims, material quality, and fit. • Pioneered a new communication and approval infrastructure between J.Crew USA and Renown Japan, significantly enhancing the efficiency of information exchange across all product lines.
• Managed key markets including China, Italy, Japan, Malaysia, Singapore, Taiwan, and Domestic Airport Stores across Men's, Women's, Boys', and Accessories categories. • Successfully pitched and secured board approval for a comprehensive five-year business strategy aimed at escalating Japanese market sales by 200%, encompassing market trends, sales, distribution, production, marketing, and product mix. • Optimized the wholesale/corporate calendar in collaboration with merchandisers, planners, and production teams to align with international market requirements. • Collaborated with international buyers to ensure adherence to the updated market/corporate calendar and uphold brand standards. • Enhanced information systems and communication protocols, instituting record-keeping practices for improved document and agreement access. • Streamlined product shipment processes from order to delivery, establishing a clear contact hierarchy to facilitate efficient communication. • Directed the 25th-anniversary campaign for the Japanese market, overseeing marketing strategies, the creation of limited edition products, promotions, and budget management.
Led Polo Sport, RL Japan, and launched Blue Label, achieving $200M in sales. • Oversaw the portfolio of Polo Sport, RL Japan, Black Label, Collection (Purple Label), and successfully launched Blue Label. • Ensured the accurate implementation of design concepts across retail and showroom presentations for Women's Wear in Japan. • Led training seminars to enhance the skills of sales associates and merchandising coordinators throughout the Japanese market. • Developed standardized sales and inventory reporting formats to optimize market trend analysis and inventory management for Japanese stores. • Directed the revival of the Japan-exclusive RL Label, overseeing design, product development, advertising, and in-store delivery, contributing to $200 million in annual retail sales. • Negotiated with U.S. design teams on design elements such as fabrics, colors, and trims, aligning with Japan's distinct market demands. • Managed the Merchandise Selection List for Blue Label, Polo Sport, and RL, ensuring consistency with brand image and direction while driving sales growth in the Japanese market.
• Served as the pivotal liaison for Calvin Klein USA, orchestrating cross-functional collaboration across Women’s, Men’s, Home, Shoes, Eyewear, and Accessories with Japanese sub-licensees. • Engineered impactful seasonal line presentations tailored for the Japanese market, leveraging partnerships with U.S. design and sales teams. • Strategically curated merchandising assortments and facilitated exclusive proto sample approvals for Japan, aligning product offerings with sales objectives and Calvin Klein's brand ethos. • Synthesized comprehensive market analysis and forecasts, utilizing sales data, trend insights, and competitive intelligence to inform decision-making for the Japanese territory. • Directed the management of the Women’s Collection for Japan, optimizing the ordering process and ensuring adherence to delivery schedules for maximum efficiency.