Isabel Parra Henao
International Negotiatior currently working in France as textile buyer in the sports fashion industry. Previously, I was working for Casino Group in Colombia as Textile Exports Manager by constructing the exports strategy and leading the team towards growing textile sales and gaining new clients. I was fortunate to have been chosen by the Casino Group in 2019 in order to participate in the "Explore" program and being expatriated to France and working for Monoprix as textile product manager for dresses, shirts and blouses. Before going to Paris, I worked in Grupo Exito in Colombia as Textile Exports Manger along with a four-people-team and coordinatig activities for exports in cooperation with the product development dept and logistics dept. I was also in charge of setting the strategy for exportations. Sapnish is my native language and im also fluent in English and French. In addition, I can communicate in Portuguese. Passionate about Fashion, retail, innovation, geopolitics, international trade and sports.
Act as merchandiser: analyse sales and launches to propose restocks and new products inspired by bestsellers, using sell-through and weeks of supply to steer NOOS vs. seasonal decisions. • Coordinate with the markets which and how many units go to each channel, making recommendations to each; select products for promotions and commercial events (e.g. Black Friday). • Contribute to pricing strategy: analyse price points to propose the most relevant products and ISABEL PARRA HENAO A buyer who thinks like a merchandiser: 7+ years turning sales, margin and trend data into the right product, at the right price, in the right depth. Experience in womenswear (Light Woven, knitwear) and sportswear, across France and Colombia. As comfortable in Excel as with a moodboard, and passionate about fashion. CONTACT Phone 07 66 06 23 55 E-mail Isaph94@hotmail.com Location Paris · Spanish national (relocating to Barcelona) LinkedIn linkedin.com/in/isabelparra LANGUAGES Spanish ★★★★★ English ★★★★★ French ★★★★★ Portuguese ★★★★★ MERCHANDISING Range planning Channel allocation Sell-through & restocks Pricing & mark-up Trend analysis Promotions & launches TOOLS identify where customers perceive the most value. • Own a ~$20M USD purchasing budget and OTB, leading an assistant buyer and negotiating cost, MOQ and lead times with manufacturers in Asia. • Built a purchase-order tracking system and, with IT, a sales/stock analytics platform (B2B and B2C); weekly supplier review helped raise Amazon customer satisfaction from 33% to 80%. • Follow up all the suppliers and deliveries in order to ensure the arrival of the product or anticipate any deliveries invonvenience
Isabel joined my team in april 2022 as fashion product manager. She arrived at a crucial moment of collection restructuring plan and did a great job at analyzing datas, market and day to day performance in order to build the best collections. With a proactive attitude, Isabel is also a good team player. Her main quality is to be persistent in everything she undertakes.
Bonne expérience avec Isabel depuis plus d'un an et demi. En plus d'être quelqu'un d'agréable au quotidien, Isabel est quelqu'un de persévérant, d'investie et de rigoureux. Elle a le goût du challenge et se donne les moyens d'y arriver!