• I’m trilingual - French, English, German - and a graduate with a Master 2 in International Marketing with a focus on Cosmetics and Perfumes. This Master 2 is a tripartite degree issued by ISIPCA, ESSEC and the University of Cergy-Pontoise. • I worked in the marketing development department of beautiful Houses. • Big traveller, sportive, passionate by the universe of perfumes and cosmetics. I invite you to run an eye over my profile and to contact me: fleurforget7@gmail.com Sincere anticipated thanks for your attention and your kindness.
• Development of the entire makeup range, many launches, limited editions, collectors, sell-outs and GWPs • Work on: the budget, the competition studies, the primary and secondary packaging designs, the namings, the shades, the formulas, the shootings and the visuals • Responsible for the development of several products and some of my ideas have been selected: shades, namings and designs • During an internal contest: my team and I won the prize of the best new Nina Ricci perfume development
• Development of the feminine / masculine new perfumes and derivative products • Work on: the universes, the briefs, the technical specifications, the olfactory tracks, the oasis, the mock-ups, the colours and the visuals • In charge of the development of the fragrances PURE MUSC and FLEUR MUSC EDT
• Prospection of point of sales: establishment of contact, presentation and negotiation • Development of the collections: products, tissues, quotations, and illustrations • Organization of the shootings: locations, outfits, decorations and photo retouching • Implementation of the digital strategy: website, newsletters and social networks
• Selling of print and digital advertising space of the magazine Le Point to the advertising agency Havas • Prospecting new clients and implementing a long-term relationship with loyal advertisers represented by Havas • Competitive intelligence; client appointments; conception of business leads; customized commercial offers; negotiation; elaboration of quotations; advertising deployment; invitation and reception of clients to public relation events • Professional accomplishments: in charge of the business relationship between Le Point and Havas; making regular client appointments; receiving client briefs short after meetings; being able to sell more advertising space than initially ordered; sending spontaneous business proposals and get validations
• Conception of competitive/trend watch, marketing and communication strategies • Creation of product universes using mood boards, scenarios, namings and packagings • Realization and production of: guerrilla kits, perfume blotters and mock-ups • During the biggest convention of the group: responsible of the decoration and the presentation of one of the showrooms to present the perfumes universes • Suggestions of animations for Carolina Herrera’s marathon in Buenos Aires: open-air cinema to present the fragrances, entertainers on chariots, beauty boxes/beauty stands, and distribution of derivates • In charge of imagining the 2016 limited edition and the advertising billboards of the new perfume pillar
• During a car exhibition in a shopping mall of the Olympic park: o In charge of setting up BMW’s and MINI’s showrooms o Conception of a competitive analysis of all car showrooms involved o Elaboration of marketing strategies in order to strengthen the image of the group • In a hotel in London: o Responsible for organizing the exhibition of BMW’s electric cars o Organization of the stay of 200 employees of BMW China for the Olympics
• Writing of press reviews in French and in English • Organization of film projections • In charge of updating the newsletter and the website of the UNRIC