Laureline Levy
15 years turning ambitious creative visions into reality. I'm a production expert with business acumen, equally comfortable managing a 10+ person team at CHANEL, launching @chanel.beauty from scratch, or finding the right partners as Director of Operations at an independent ad agency. My career spans luxury (CHANEL, Yohji Yamamoto, Comme des Garçons), global agencies (Marcel, Ogilvy One), and entrepreneurship (La Constellation, LGBTQI+ cultural space in Paris). What I do: I produce everything. TV campaigns (11 out of 13 spots for CITEO's national campaign), digital ecosystems localized across 17 countries, mobile apps and webapps, brand activations, editorial calendars, arcade installations for pop-up stores. If it needs to exist, I know how to make it happen—on time, on budget, without compromising quality. My edge: I'm a Swiss Army knife who thrives in complexity. I've worked with Japanese and Chinese teams, creating market-specific digital campaigns and understanding cross-cultural collaboration. I build production processes from the ground up, mentor juniors, and solve problems others haven't faced yet. Whether it's bleeding-edge tech for Louis Vuitton campaigns or scaling operations across multiple markets, I bring structure to chaos and clarity to ambiguity. Currently: Available for strategic production roles (Head of Production, Director of Operations, Chief of Staff) or high-impact freelance projects. I studied Japanese at INALCO and spent a year in Tokyo—I'm equally at home navigating Parisian creative studios and international teams. Let's talk if you need someone who can handle the full spectrum: creative production, team building, stakeholder management, and operational excellence. 📍 Paris | 🌐 Open to international projects | 🇬🇧🇫🇷🇯🇵
Partner with advertisers to optimize production workflows and cost efficiency across agencies and creative partners. Transform complex multi-stakeholder projects into seamless execution. Key Project: > CITEO TV Production (2024-2025): Producer for multiple award-winning campaigns: "Gestes de tri" (TOP/COM Grand Prix 2024 Gold - TV/Cinema), "C'est un emballage ou pas?" and "Qualité du tri" (TOP/COM Grand Prix 2025 Gold + Grand Prix Stratégies 2025 Gold - Responsible Communication), "Déchets abandonnés" (Prix Nymphéas 2025 Silver) Expertise: TV production, digital content strategy, multi-agency coordination, budget optimization, stakeholder management
Full-spectrum production and operations consulting for brands and agencies navigating complex creative challenges. Services: 360° communication ecosystems design and execution Digital branding and communication strategy Team and supplier management Production process optimization Built reputation as go-to problem-solver for organizations needing operational excellence without sacrificing creative ambition. > CITEO Digital & E-sports: Led content production strategy with OTP and Webedia, including Paris Games Week 2024 activation and Twitch partnerships > CITEO partnership with BAYARD : Led the 3-parties (CITEO, Ogilvy, Bayard) introductory meetings and workshops. > 31R Brand Strategy: Facilitated brand identity workshops and created comprehensive brand book
Led operations transformation and key client relationships at 70-person independent agency, driving profitability, team efficiency, and industry-leading CSR certification. Operations Leadership: CSR Excellence: Co-led agency from 1-star to 2-star AFNOR certification and earned AACC "Agence Active" label. Spearheaded diversity & inclusion initiatives and "clean production" standards for film and photo shoots Talent Pipeline: Redesigned apprenticeship and internship acquisition process, reducing time-to-hire and improving candidate quality across account and creative teams Operational Efficiency: Created onboarding process for new hires, profitability frameworks for major clients, and training materials (ARPP compliance, Adstream, banner production, TVC deliveries) Account Management: Ionos: Led post-pitch client transition. Negotiated budget and contracts. Launched French 360° campaign (TVC, VOL, display, TV billboard, Twitch). Delivered strong qualitative results and measurable sales lift → Campaign coverage DisonsDemain: Produced 2023 TVC campaign "Coup de foudre Quai n°3", excellent post-test results. Campaign won Effie France 2022 (Bronze - Other Services) Dorcel: reated "Working with Sex Industry Brands" charter, ensuring ethical standards while delivering Christmas 2022 campaign "Le Calendrier des plaisirs". Campaign won Hit Parade CBNews 2023 (2 Stars - December Hit) → https://lareclame.fr/steve/realisations/campagne-affichage-5
Produced integrated campaigns across all channels (Radio, TVC, OOH, DOOH, VOL, digital display, Meta, LinkedIn Ads) for diverse client portfolio. Notable Campaigns: DisonsDemain 2022: "Le plus important c'est ce qu'on partage ensemble" → Campaign PicWicToys: Christmas 2021 campaign → Coverage Asmodée: Launch of international gaming label "Unbox Now" → Coverage Additional clients: Netto, N26 Produced integrated campaigns across all channels (Radio, TVC, OOH, DOOH, VOL, digital display, Meta, LinkedIn Ads) for diverse client portfolio. Notable Campaigns: DisonsDemain 2022: "Le plus important c'est ce qu'on partage ensemble" → Campaign PicWicToys: Christmas 2021 campaign → Coverage Asmodée: Launch of international gaming label "Unbox Now" → Coverage Additional clients: Netto, N26 Skills: Digital Strategy · Multi-media Marketing Campaigns · International Project Management · Branding & Identity
Founded and operated LGBTQI+ multipurpose community space in Paris, creating inclusive programming and building sustainable community infrastructure. Entrepreneurial experience encompassing: venue operations, community management, event programming, financial management, team building, and stakeholder relations.
Led digital strategy and production for CHANEL Skincare across global markets, managing cross-functional teams and delivering innovative retail experiences. Key Achievements: @chanel.beauty Launch: Built Instagram account from zero—recruited and led 10+ person team, established editorial calendar, defined content strategy and governance across 17 countries (launched Feb 1, 2018) Digital Ecosystems: Produced localized digital campaigns across 17 markets for major commercial moments (Christmas, Valentine's Day, Single's Day, Lunar New Year) Retail Innovation: Created "Coco Game Center" arcade installation for beauty pop-up store, blending gamification with luxury retail experience Team Leadership: Managed team of 7 project managers, collaborated closely with Digital Creative Director to deliver world-class campaigns Worked at intersection of luxury brand standards, digital innovation, and global market complexity.
Senior Project Manager for CHANEL Fragrance & Beauty digital projects, delivering high-visibility campaigns and pioneering digital experiences. Notable Projects: Rouge Coco Launch 2015: Led digital campaign production Tumblr Platform 2015: Pioneered CHANEL's Tumblr presence Holiday Campaigns 2016-2018: Managed annual digital activations for key commercial period Sublimage 2017-2018: Premium skincare line digital strategy and execution Established reputation for delivering complex, high-stakes projects on time and on brand across multiple markets and platforms.
Led 360° digital campaigns for major French and international brands, managing complex productions from concept to delivery across multiple platforms (mobile apps, social media, video, interactive installations). 2013: Fnac: Digital campaign promoting kitchen appliances featuring Top Chef semifinalists. Produced video content series → Campaign Intermarché: "Mon Inter" digital platform launch 2012: Intermarché "Anniversaire": Brand content for October anniversary campaign. Produced live Facebook birthday party for brand fan → Campaign Oasis "Be Fruit": Launched cross-platform app (iPhone, Android, Facebook) as part of new brand platform. Led agile development process Orange: Digital campaigns for "Très Haut Débit" (fiber optic) and "Applis Days" (app promotion) AXA: Social impact campaign raising awareness for water access issues in Benin 2011: Sony Store Paris: Created interactive window installations and mobile website for Christmas advent calendar. Won Grand Prix Stratégies / Amaury Médias Digital Marketing 2012 (Mobile and Tablet Sites) Oasis "FruiTV": Digital campaign production Specialized in agile methodologies, cross-platform production, and brand content innovation.
Managed high-profile digital projects for Louis Vuitton, bridging account management and production. Pioneered luxury brand digital experiences including award-winning campaigns and innovative mobile platforms. Key Responsibilities: Account management: creative team briefings, strategic planning Production management: end-to-end project delivery from creative briefing to technical production (budget estimation, planning, functional specifications, testing) Award-Winning Projects: Louis Vuitton "Core Values Legends": Digital campaign. Won FWA Site of the Month (June 2011) and Grand Prix Stratégies / Amaury Médias Digital Marketing 2011 (Mention - Institutional or Corporate Sites) Louis Vuitton Fashion Show SS 2011: Mobile experience for iPhone and iPad (Prix Stratégies Innovations Digitales 2011) Louis Vuitton Fashion Show FW 2011-2012: Mobile platform production Delivered cutting-edge digital experiences when luxury brands were just beginning to embrace mobile technology. Managed complex technical requirements while maintaining brand excellence standards.
Managed wholesale operations during biannual showroom sales weeks for Japanese luxury fashion house. Oversaw order processing systems, team coordination, and regional pricing management across 6 seasons (3 Men's, 3 Women's). Responsibilities: Prepared order books with region-specific pricing (Europe, Asia, Americas) Trained and supervised interns on order entry systems Coordinated showroom model scheduling Provided wholesale client support during order placement First professional experience working with Japanese teams and navigating cross-cultural business practices in luxury fashion industry.
Fixed-term contract in Japanese fashion industry following first internship at Yohji Yamamoto, with expanded responsibilities including Guerrilla Store operations. Responsibilities: Showroom sales support (order books, client assistance, back-office duties) Guerrilla Store management: inventory restocking, order preparation, invoicing, quality control for returns Deepened understanding of avant-garde Japanese fashion retail operations and temporary retail concepts
First professional internship in luxury fashion industry, supporting commercial operations during Paris Fashion Week shows (Men's July, Women's October). Responsibilities: Fashion show logistics: invitation management, attendance tracking Sales week support: order book handling, system data entry, back-office operations Post-sale finalization: order verification, purchase orders, invoicing Introduction to Japanese luxury fashion industry and high-stakes event operations during Paris Fashion Week.