👋🏽 Hello, my name is Sourya, and I am a highly motivated and accomplished professional with a strong academic background and a passion for marketing and digital strategies within the healthcare industry. 🎓 I hold a Master's degree in Management from EM Lyon Business School and completed my undergraduate studies in Biotechnology Engineering. I was also awarded the prestigious Eiffel Scholarship by the Government of France. 📚 With a focus on accelerating businesses through innovative digital solutions, I have gained valuable experience working with top companies in the healthcare industry. As a former digital project creator for Medical Marketing teams at Sanofi Pasteur's Global Vaccines headquarters in Lyon, I successfully implemented projects that increased the company's digital presence. Additionally, my previous role as a Market Analyst at Cerner Enviza in Paris provided key market insights to global pharmaceutical companies on their key products. 🌇 Currently, I work with the Springer Nature Group in London as a digital team member responsible for analytics, content management, and digital services management. I leverage my expertise in digital marketing and data analysis to drive business growth for my clients. 🏔 In my free time, I enjoy outdoor activities such as playing football and hiking. I look forward to networking with like-minded professionals and contributing to the healthcare industry through my knowledge and skills
● Developed AI-powered data analytics dashboards for real-time visualization, enabling actionable insights and strategic decision-making that aligned with business objectives, driving growth and efficiency by 73%. ● Implemented product marketing automation strategies using AI, optimizing campaign performance, reducing manual processes, and enhancing engagement by 77% and conversion rates by 42%. ● Led and implemented an 88% increase in operational efficiency through digital transformation for medical projects ● Created, pitched, strategised and implemented an agile B2B and B2B2C SaaS product rebuild targeting HCPs using AI.
● Delivered compliance to 25 projects worth $800,000 with strict adherence to GDPR, cookie management, legal requirements, web accessibility standards, and privacy regulations for healthcare and pharmaceutical clients ● Developed digital analytics dashboards on Looker Studio to enable data visualization of user engagement, customer insights and market trends, assisting project teams with GTM decisions, for 15 projects valued at $5 million. ● Developed product vision, value proposition, product roadmap and ensured Agile and Lean development of 3 digital products worth $400,000, with regards to clinical trial management, web scraping and journal accesses. ● Designed digital marketing funnels through Google Analytics 4 for 50+ projects to better visualize the effectiveness of various marketing campaigns, SEO optimisation, track user activities like downloads and video plays ● Delivered product positioning and customer segment targeting strategies for 5 medical SaaS based products resulting in a 17% increase in sales ● Developed 4 lead generation protocols by creating HCP/KOL targeting social media campaigns and stakeholder management policies ● Digital consultant to local and global medical communications and medical education teams to support business development activities, and lead the digitally focused aspects of RFP responses and pitches
● Conducted the full management of healthcare studies worth $1M+, orchestrated set up, final report and presentation to end clients; collaborated cross-functionally with global teams and stakeholders ● Market consultant for 12 healthcare and pharmaceutical products providing key market insights on marketing mix, product positioning leading to a 9% decrease in CAC and 12% overall growth of market share ● Achieved data excellence in market research with 7 Data processing suppliers by facilitate agile development of data cleaning and processing methodologies
● Stakeholder Analysis and Communication: Conducted investigations through 35 documentary analysis, 100+ interviews with opinion leaders, and created a stakeholder analysis for internal usage. Formalized analyses and strategic recommendations in innovative deliverables in 100 communication contents over 2 platforms (videos, websites, etc.) Controlled and managed 76 different Medical projects from different teams (Marketing, Finance, Business Development, and Industrial Affairs) and proposed new approaches for internal medical usage. ● Quality and Change Management : Managed the "Simplification" project and identified 80 different processes in the Medical department that would be improved. Conducted and oversaw Simplification projects in 6 different geographic locations resulting in a 37% increase in efficiency. Created and maintained the Simplification KCI Charter, through regular analytical exercises. ● Medical Project Management: Developed 5 different ways of pushing promotional product content to different sets of viewers and engaging audience to content through strategic marketing planning. Responsible for Digital solutions to Business projects; Created a Sharepoint portal for sharing best Medical practices, which reached 85% more audience than the target for the tool. Assisted the Chief of Staff for Medical for 3 key projects related to change in the company culture. Performed 12 essential KPI deliveries of the DARE2 culture in the company.