A professional creative specializing in visual storytelling, digital design, and content production. As a freelancer, I offer expertise in e-commerce & UX/UI design, editorial content, email marketing, creative campaign production, post-production, project management, paid advertising, and event branding. With a strong foundation in Adobe Creative Suite, I craft impactful visuals and strategic content that elevate brand aesthetics. Originally from South Africa and now based in Paris, I bring a multicultural perspective to my work, blending creativity with strategic planning to deliver innovative solutions across various platforms. I am native English and Afrikaans, with proficiency in Dutch and French (currently A2 with ongoing tutoring). My adaptive project methodologies and time management skills ensure that whether I'm managing projects or liaising with clients, every creative endeavor is executed efficiently and effectively.
- E-Commerce & Digital Design (Homepage & UX/UI Optimization) - Editorial & Blog Content (Article Design & Layout) - Email Marketing & CRM (Newsletter Design & Execution) - Creative & Content Production (Campaign Strategy & Concept Development) - Post-Production & Asset Finalization (Image & Video Editing) - Project Management & Communication (Workflow Coordination & Client Collaboration) - Paid Advertising (Google & Meta Ads) (Ad Asset Creation & Optimization) - Event & Brand Invitations (Design & Copy Development)
- Art direction & creative development of visual/graphic elements for campaigns and collaborations. - Responsible for the art direction and writing of articles on the online magazine APERO. - Image editing and iconographic research. - Multi-project management. - Retouching of product images for E-shop. - Creative and communication design on Cargo and Klaviyo . - E-commerce merchandising. - Organisation, renaming, and provision of images on servers. - Assisting with the creative production and styling of shootings (Lifestyle & Studio) - Updating website campaigns and formats on E-Commerce site. - Public Relations & Communication. - Project pitches to Clients. - Administrative organisation.
- Preparing and distributing content - Client liaison's - Website design and development - Image development and retouching - Advertising campaigns - Social media management
- Assisting the Archives team with the proper conservation and archival methods of collections. - Assisting with Photoshoots in the Archives with historical and contemporary collections. - Morphological conservation of garments and shoes (notably ‘Envelope’ dress, 1967) - Mannequinage modelling for Photoshoots (notably Le Chou Noir, 1967) - Functional organization and adaptation of contemporary collections - Packaging couture collections for exhibitions and studio. - Restoration in the 51st couture collection. - Research on artifacts in connection to my MA Thesis
- Measuring the quality of service delivered by Luxury Fashion boutiques. - Applying skills of observation, objectivity and being rigours. - Files reports post visit. - Understanding the relationship from advisors to clients.
- Creation of prototypes of hangers (bodies) for several types of shoulders and intricate dresses from the collections in the archive. - Assisting in the application of mannequinage for an exhibition and packing couture pieces from the latest collection. - Analysing and studying garments in the archive. - Developing volume construction techniques.
-Responsible for assisting models with garment changes backstage. -Ensured that the designer's original specification of the looks were maintained.
- Responsible for client sales, fittings, administrative tasks and visual merchandise in store. - Occasionally assisted in the design studio with hand and machine sewing, pattern development, garment construction and fittings.
- Responsible for client sales, fashion advising and visual merchandise of the store. - Completed invoices, marketing and administrative tasks
- Assisted KLûK CGDT for the hosting and launch of their #73 The After Party Collection in the form of a fashion shoot.
- Assisted in the design studio with hand and machine sewing, pattern development, garment construction and fittings.
- Personalised caricatures illustrated with copic markers, colour pencils and fine liner on a 20x30cm canvas. -Digital portrait line drawings on Adobe suite.
-Responsible for the re-design of Olyvenbosch Olive farms product range labels.
- Responsible for assisting models with garment changes backstage. - Ensured that the designer's original specification of the looks were maintained.
- Styled a Fashion Shoot for Marshmallow Pop cream liqueur and Vale Gin with Yellow Lenz Photography.
- Job Shadowing experience as a fashion buyer and fashion Designer at Woolworths head office.