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Eva Burone Aranzábal

Product Development & Marketing
Portfolio website
https://evagrams.com/
About

Marketing - 2 years Retail - 1 year Product Development - 9 months Sustainable Development - 5 months Creative, curious, and polyvalent with an entrepreneurial and leadership spirit. Pursuing a career in Product Development within Sustainability for a more conscious and ethical future in Fashion My professional career in Marketing started 7 years ago, as a Sales Associate. In here I learned quite much regarding client experience and customer care. Later on, I wanted to develop my skills in branding and communication, so I joined MAC Cosmetics were I contributed to the change in their communication strategy as well as I leaded the yearly VIVA GLAM campaigns. My path in luxury started in 2021 where I joined the Luxury Management master program at Institut Français de la Mode. In here I learned the foundations of the industry to apply in what would be my next step, at Christian Dior Couture. Within the Leather Goods & Shoes category, I discovered a new interest in continuing my career in the domain of Product Marketing and Development. The impact of fashion in our planet is one of the issues that concerns me the most. This is why I want to destine my career to develop the best product ever with an eco-conception and implementation of sustainable materials.

Previous Brands
LES FLEURS STUDIO, Upcycling
DIOR HOMME, Christian Dior Couture
MAC COSMETICS, ESTEE LAUDER COMPANIES
Arte BA
Autoría Buenos Aires, Concept store
Jessica Kessel, Fashion Retail
Work Experience
Collection Coordination & Product Development
Jan ‘23 - Now
LES FLEURS STUDIO, Upcycling

Creation of collection brief and collection plan: proposals of new shapes, new materials, collection structure Follow up of product development within the Studio: monitoring workflow, development schedule and due dates with weekly follow-ups of each designer's progress Organisation and management of resources of materials for the Studio Product Development: from design to final prototype of the new Leather Belts category

Marketing Assistant Leather Goods
Jul ‘22 - Dec ‘22
DIOR HOMME, Christian Dior Couture

Close relationshipwiththe Product Development, Merchandising and Communication teams End of Life and Circularity Project: innovative proposal developed to implement upcycling processes, avoid product destruction and capture value for the LG &Shoes category. Follow up of new models from Mise au point to final prototype, working with Product Development and the Studio. Collection Development: creation of collection brief, collection plan, creation of launch packs for salesforce Showroom Set Up: installation, labelling, inventory and reception of prototypes Daily validation and follow-up of e-commerce shootings and campaigns: key contact between Marketing and the Production and Post-Production teams Follow-up of deliveries: Analysis of deliveries, management of delays, special orders and press orders Product expertise: monthly analysis of direct and indirect competition, street research and market trends for the Leather Goods category and participation in the collection brief Prototype management: order and delivery follow-up, inventory, preparation of destocking

MarketingAssistant/Intern
Oct ‘19 - Jan ‘21
MAC COSMETICS, ESTEE LAUDER COMPANIES

Headed Communication strategy on Social media & Leaded VIVAGLAM ´19 & ´20 Campaigns Analysed consumer trends & conducted reports for Regional Coordination of campaigns with : VM, Sell In &Out, Training, Retail, E-Com, PR and Artistry Managed budgeting & payments for suppliers, stock inventory

Expositor
Mar ‘19 - Apr ‘19
Arte BA

Assisted in at MCMC Galeria for customers and visitors, in most important art fair in Argentina

SalesAssociate
Jan ‘17 - Jan ‘18
Autoría Buenos Aires, Concept store

Headed sales for foreign and local customers with personalized service Stocked, replenished and organized inventory with accuracy and efficiency Assisted in VM displays

SalesAssociate
Apr ‘16 - Jun ‘16
Jessica Kessel, Fashion Retail

Temporary Sales associate: attention to the public, quality control from the leather atelier. Expositor at Puro Diseño, biggest design fair in Buenos Aires

Languages
Spanish - Native
French - Work Proficiency
English - Fluent
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
Institut Français de la Mode
‘21 - ‘22
MSc International Fashion & Luxury Management / Manager Mode et Luxe "with Honours"
Luxury Management
Pontificia Universidad Católica Argentina
‘17 - ‘20
BSc Marketing "With Honours"
Marketing