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Panagiotis Lourentzakis

Luxury brand communication, content creation and event production
About

Spécialiste en communication, expérimenté dans la mode, la beauté et la joaillerie en agence et en interne. Je vise des stratégies novatrices, axées sur la créativité et l'excellence.

Previous Brands
BYREDO
Patrizia Pilotti Castings
Dundas Worldwide, TONY WARD Couture, La Mode en Images
TL Paris
Communication Lab - Strategy Crisis Media
DIALOGUE Marketing & Communications
Royal Blue Luxury Events
Work Experience
Social Media & Influence Coordinator
Jul ‘24 - Dec ‘24
BYREDO

• Coordinated internal and external content production for product launches, store openings, brand events, fashion week sponsorships and OOH content, collaborated with the design studio on retouching, planned social media calendars and captions, monitored social media performance, and created benchmarks and guidelines. • Conducted market trends and competitive analysis, adapted global and local influencer campaigns, created influencer kits and product launch kits, organized influencer activations, and monitored talent scouting. • Cultivated partnerships with KOLs, brands, and creators, developed online and offline media relations, boosted community engagement organically through in-store and offsite events, and monitored seedings. • Studied local communities across EU, EMEA, US, and APAC, curated fashion show sponsorships and makeup collaborations, consolidated multiple databases, amplified contact lists, coordinated suppliers, and delivered monthly reports. Skills developed: Cross-functional collaboration, creativity, dynamism, autonomy, strategic planning, Content Management System, SEO/SEM.

Global Communications Assistant
Jan ‘24 - Jul ‘24
BYREDO

• Assembled press kits, conducted post-campaign analysis, and synthesized press reviews to measure media impact. • Supervised communication calendars, coordinated with external agencies, and managed assets, samples, and PR gifts to align with promotional strategies. • Supported high-profile events with 500+ guests, including coordinating logistics and managing supplier relationships. Skills developed: Team collaboration, deadline management, attention to detail, negotiation, critical thinking, project coordination, media relations.

Casting and Fashion Show Production Assistant
Mar ‘23 - Sep ‘23
Self employed

• Organized and executed fittings and castings for high-profile clients such as Patrizia Pilotti Castings (Valentino), La Mode en Images (Balmain, Louis Vuitton, Coperni), and Dundas Worldwide, handling 300+ castings per day. • Created look boards, prepared for shoots, and assisted with styling, dressing, and atelier tasks to ensure cohesive visual presentations. • Oversaw development and post-production, assisted Art Directors and Lead Show Coordinators, and coordinated backstage operations during fashion shows. Skills developed: Time management, creative problem-solving, adaptability, fashion styling, event production, people management.

Public Relations Assistant
Feb ‘23 - Jun ‘23
TL Paris

Assistant position during Paris Fashion Week 2023 in the fields of Guest Lists, VIPs, VVPs, Influencers, venue preparation and show coordination. Womenswear FW23/24 for Weinsanto, Pressiat and Chengpeng Menswear FW23/24 for Emerge: Upcoming Young Arab Designers

Account Manager
Mar ‘22 - Jul ‘22
Communication Lab - Strategy Crisis Media

• Implemented local influencer strategies for L'Oréal, Molton Brown, and L'Occitane, Under Armour and LG, including activations on TikTok and YouTube, directed photoshoots, and curated content for LinkedIn, Instagram, and Facebook. • Coordinated social media and content management for Spetsathlon (over 3000 guests), handled crisis management, and oversaw brand reputation. Skills developed: Leadership and decision-making, organization, flexibility, responsiveness, training/mentoring.

Public Relations Coordinator
May ‘21 - Mar ‘22
DIALOGUE Marketing & Communications

• Coordinated of local influencer activations for La Mer, Jo Malone London, MAC, Bobbi Brown and Moroccanoil, developed editorial plans, directed events, organized press days, managed showroom and budgets. Skills developed: Communication, synthesis and analysis, excellent oral/written expression.

Event Coordinator
Jul ‘18 - Oct ‘19
Royal Blue Luxury Events

• Coordinated suppliers, executed venue scouting and administrative documentation, managed guests. Skills developed: customer service, empathy, presentations, persuation.

Languages
English - Native
French - Fluent
Greek - Native
Italian - Basic
Recommendations
Isabel Vlachou
Worked in the same group - Account Manager, DIALOGUE Marketing & Communications
May 2021 - Mar 2022

I had the pleasure of working with Panagiotis and I can confidently say he is an outstanding professional. He is a fast learner, quickly adapting to new challenges and delivering excellent results. Panagiotis is a true team player, always willing to assist colleagues and contribute to the overall success of the team. One of his greatest strengths is his ability to provide insightful recommendations, which were consistently on point and added real value to our projects. His strong social skills and polite demeanor made him a pleasure to work with, and his positive attitude fostered a collaborative and supportive work environment. Panagiotis would be a great asset to any team, and I highly recommend him.

Ines Jourde
Direct manager - Castings and Fashion Show Producer
Mar 2023 - Sep 2023

Panos is very motivated and willing to help. Specially good skills as casting assistant

Mariama Mbechezi
Direct manager - Communications Manager, TL Paris
Feb 2023 - Jun 2023

Panagiotis is a highly motivated, organized, and diligent individual whose dedication to his work is unparalleled. His commitment to excellence and ability to excel in various aspects of his role make him an indispensable asset to any team. His communication style and creative problem-solving skills foster amazing teamwork and contributed significantly to the success of our projects. As a natural leader, Panagiotis exhibits discipline, maturity, and a profound depth of knowledge that have not only impressed me but also garnered the respect of senior members of our team, many of whom have over 25 years of experience in the fashion and luxury industries. His focus and resolve are evident in everything he does, and his contributions have been pivotal in achieving our team's objectives. I am confident that Panagiotis will continue to excel and bring substantial value to any endeavour he pursues. His exceptional abilities and unwavering dedication make him a standout candidate for any position or opportunity he seeks.

Education & Training
IÉSEG School of Management
‘22 - ‘24
Master of Science - MS
Istituto Marangoni
‘22 - ‘24
Double Degree - Master of Science
Panteion University of Social and Political Sciences
‘17 - ‘21
Bachelor's degree
France