My passion for both the art of creativity and the world of business has always been a driving force in my life, which motivated me to pursue my bachelor’s degree in Fashion Business at ESMOD University in Paris. I received a Highly Commended Honours degree in November 2021 with the title Director of Commercial Strategy: Head of Marketing and Communications in the Fashion Industry. With valuable industry experience, and a strong understanding of fashion marketing and communications, I am excited to showcase my expertise to provide creative and strategic insights. My background and skills allow me to bring innovative ideas to life, combining my analytical mindset with a keen eye for contemporary aesthetics.
• Responsible for overseeing influencer marketing strategies for Norway and Finland • Increased traffic, sales and brand awareness within markets by building and maintaining relationships with content creators and agencies • Managed influencer content and ensured that campaigns were in line with brand identity Skills: Interpersonal Skills · Microsoft Office · Influencer Marketing · Social Media Communications · Digital Marketing · Growth Strategies · Brand Awareness · Social Media · Content Strategy · Digital Communication · Strategic Communications · Social Media Marketing
Responsible for all paid social channels and strategies for Finland and Norway, and for Germany from October 2022: • Generated growth in KPIs across all platforms (Facebook, Instagram, TikTok, Snapchat, Pinterest) • Strengthened the brand DNA and developed a more distinct brand image • Responsible for data-analyzing, country-specific adaptations, and budget allocations • Increased traffic and revenue, while simultaneously creating brand awareness and keeping our channels optimized Skills: Activations · Swedish · Interpersonal Skills · Communication · Microsoft Office · Teamwork · Social Media Communications · Digital Marketing · Growth Strategies · Brand Awareness · English · Marketing · Media Planning · Social Media · Copywriting · Data Analysis · Media Relations · Market Analysis · Content Strategy · Paid Social Media · Digital Communication · Business Relationship Management · Presentations · Strategic Communications · Facebook Ads Manager · Social Media Marketing
Gained full responsibility for the brand's social media accounts and strategies: • Generated growth on all active social media platforms • Created content for a distinct brand image and stronger brand DNA • Organized and strategized launches for new collections • Assisted in internal and external communications for the brand, as well as photographing, copywriting, and editing • Assisted in campaign photoshoots and website management when needed Skills: Activations · Swedish · Interpersonal Skills · Communication · Microsoft Office · Teamwork · Online Content Creation · Social Media Communications · Digital Marketing · Growth Strategies · Brand Awareness · Content Creation · Public Relations · English · Social Media Content Creation · Finnish · Marketing · Digital Production · Media Planning · Social Media · Copywriting · Data Analysis · Market Analysis · Content Strategy · Digital Communication · Presentations · Strategic Communications · Social Media Marketing
Paris Fashion Week: • Prepared and organized the showroom with collections from various brands • Defined and implemented a creative visual merchandising strategy • Assisted wholesale clients during their purchasing processes with quick actions and insights • Worked backstage at the Hed Mayner fashion show (a brand we represented) Skills: Interpersonal Skills · Communication · Event Planning · Teamwork · French · Special Events · Brand Awareness · Public Relations · Showrooms · Fashion Shows · Customer Service · English · Marketing · Sales · Business Relationship Management
• Created and managed the content for the brand's social media accounts • Responsible for ideas to refresh the brand image, strengthen the brand DNA and grow the brand equity through strategy planning and creating engaging content Skills: Activations · Communication · Social Media Communications · Digital Marketing · Growth Strategies · Brand Awareness · Content Creation · Social Media Content Creation · Digital Production · Media Planning · Social Media · Content Strategy · Digital Communication · Strategic Communications · Social Media Marketing
I worked for Paola Suhonen during my summer internship: • Managed B2C and B2B sales and client relationships • Responsible for the store’s visual merchandising, as well as overall marketing, communications, and PR for the brand • In charge of organizing pop-up shops, client evenings and brand events • Assisted in photoshoots for both e-commerce and upcoming campaigns Skills: Activations · Interpersonal Skills · Communication · Event Planning · Teamwork · Visual Merchandising · Social Media Communications · Digital Marketing · Growth Strategies · Brand Awareness · Showrooms · Customer Service · English · Finnish · Marketing · Social Media · Sales · Media Relations · Market Analysis · Digital Communication · Social Media Marketing
Paris Fashion Week: • Assisted in events such as fashion shows and cocktail evenings for TATRAS, Liu Chao and Thierry Lasry • Maintained the showroom and handled product sample deliveries and returns • Documented both digital and traditional media coverages • Managed media lists and tracked our PR performances Skills: Interpersonal Skills · Communication · Teamwork · French · Special Events · Brand Awareness · Public Relations · Showrooms · Fashion Shows · Customer Service · English · Marketing · Media Relations · Market Analysis · Business Relationship Management
I worked for Tony Newsham for the brand Sagittaire A during the Paris Fashion Week: • Organized the showroom and maintained the visual merchandising to be in line with the brand image • Supported wholesale clients during their purchasing processes with quick actions and insights • Assisted at the brand’s collection presentation event and during e-commerce photoshoots Skills: Interpersonal Skills · Communication · Teamwork · French · Special Events · Brand Awareness · Public Relations · Showrooms · Fashion Shows · Customer Service · English · Marketing · Sales · Business Relationship Management
• Promoted and advertised the independent design magazine at industry events and pop-ups • Formed client relationships and managed the magazine’s subscription and single-copy sales at Habitare trade fair Skills: Activations · Interpersonal Skills · Communication · Teamwork · Special Events · Growth Strategies · Brand Awareness · Public Relations · English · Finnish · Marketing · Social Media · Market Analysis
• Responsible for market and competitor analysis for selected product groups • Provided social media research to offer broader insights on competitor strategies • Documented the results and created a presentation for the company Skills: Communication · Digital Marketing · English · Finnish · Market Analysis · Content Strategy · Presentations · Social Media Marketing
The international Asteroids, Comets, Meteors 2014 conference held in Helsinki: • Assisted in multiple preparations for the seminar • Accommodated and guided participants from all over the world • Took care of general responsibilities to make sure the conference operated without any problems Skills: Interpersonal Skills · Communication · Event Planning · Teamwork · Special Events · Customer Service · English · Finnish
• Prepared the office showroom and kept it organized • Gathered and packed product samples for PR Skills: Social Media Communications · Public Relations · Showrooms · Finnish
• Prepared and packed product samples for PR • Organized and cleared out old products from storage • Managed mailing and other office tasks Skills: Social Media Communications · Public Relations · Finnish
Anette is ambitious and very result driven in her responsibilities.
Anette is a super positive and creative employee with a great work ethic. I could always count on her to do her tasks in a timely manner and she fit into the team perfectly.
Anette is a hard working creative colleague who is always open to help others. She comes with great ideas and is very competent in what she does.
Anette was a valuable member of our Paid Marketing team, focusing on Influencer Marketing. She effectively managed relationships and contributed positively to our campaigns.