My passion for both the art of creativity and the world of business has always been a driving force in my life, which motivated me to pursue my bachelor’s degree in Fashion Business at ESMOD University in Paris. I received a Highly Commended Honours degree in November 2021 with the title Director of Commercial Strategy: Head of Marketing and Communications in the Fashion Industry. With valuable industry experience, and a strong understanding of fashion marketing and communications, I showcase my expertise by providing both creative and strategic insights. My background and skills allow me to bring innovative ideas to life, combining my analytical mindset with a keen eye for the fashion industry.
• Visual merchandising for website editorial pages and shop categories • Product selection and creative planning for newsletters in line with the commercial strategy and brand positioning • Category management and brand performance reporting throughout both seasonal and promotional schedules • Management of product categorization to ensure best possible online experience for customers
• Responsible for overseeing influencer marketing strategies for Norway and Finland • Increased traffic, sales and brand awareness within markets by building and maintaining relationships with content creators and agencies • Managed influencer content and ensured that campaigns were in line with brand identity
Responsible for all paid social channels and strategies for Finland and Norway, and for Germany from October 2022: • Generated growth in KPIs across all platforms (Facebook, Instagram, TikTok, Snapchat, Pinterest) • Strengthened the brand DNA and developed a more distinct brand image • Responsible for data-analyzing, country-specific adaptations, and budget allocations • Increased traffic and revenue, while simultaneously creating brand awareness and keeping our channels optimized
Gained full responsibility for the brand's social media accounts and strategies: • Generated growth on all active social media platforms • Created content for a distinct brand image and stronger brand DNA • Organized and strategized launches for new collections • Assisted in internal and external communications for the brand, as well as photographing, copywriting, and editing • Assisted in campaign photoshoots and website management when needed
Paris Fashion Week: • Prepared and organized the showroom with collections from various brands • Defined and implemented a creative visual merchandising strategy • Assisted wholesale clients during their purchasing processes with quick actions and insights • Worked backstage at the Hed Mayner fashion show (a brand we represented)
• Created and managed the content for the brand's social media accounts • Responsible for ideas to refresh the brand image, strengthen the brand DNA and grow the brand equity through strategy planning and creating engaging content
I worked for Paola Suhonen during my summer internship: • Managed B2C and B2B sales and client relationships • Responsible for the store’s visual merchandising, as well as overall marketing, communications, and PR for the brand • In charge of organizing pop-up shops, client evenings and brand events • Assisted in photoshoots for both e-commerce and upcoming campaigns
Paris Fashion Week: • Assisted in events such as fashion shows and cocktail evenings for TATRAS, Liu Chao and Thierry Lasry • Maintained the showroom and handled product sample deliveries and returns • Documented both digital and traditional media coverages • Managed media lists and tracked our PR performances
I worked for Tony Newsham for the brand Sagittaire A during the Paris Fashion Week: • Organized the showroom and maintained the visual merchandising to be in line with the brand image • Supported wholesale clients during their purchasing processes with quick actions and insights • Assisted at the brand’s collection presentation event and during e-commerce photoshoots
• Promoted and advertised the independent design magazine at industry events and pop-ups • Formed client relationships and managed the magazine’s subscription and single-copy sales at Habitare trade fair
• Responsible for market and competitor analysis for selected product groups • Provided social media research to offer broader insights on competitor strategies • Documented the results and created a presentation for the company
The international Asteroids, Comets, Meteors 2014 conference held in Helsinki: • Assisted in multiple preparations for the seminar • Accommodated and guided participants from all over the world • Took care of general responsibilities to make sure the conference operated without any problems
Anette is ambitious and very result driven in her responsibilities.
Anette is a super positive and creative employee with a great work ethic. I could always count on her to do her tasks in a timely manner and she fit into the team perfectly.
Anette is a hard working creative colleague who is always open to help others. She comes with great ideas and is very competent in what she does.
Anette was a valuable member of our Paid Marketing team, focusing on Influencer Marketing. She effectively managed relationships and contributed positively to our campaigns.