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Fernando Goyanes

Economist | Accountant | Adviser | Entrepreneur
About

Fully qualified š—°š—µš—®š—æš˜š—²š—æš—²š—± š—®š—°š—°š—¼š˜‚š—»š˜š—®š—»š˜, š—°š—¼š—æš—½š—¼š—æš—®š˜š—² š—³š—¶š—»š—®š—»š—°š—², š˜€š˜‚š˜€š˜š—®š—¶š—»š—®š—Æš—¶š—¹š—¶š˜š˜† š—®š—»š—± š—¹š—²š—“š—®š—¹ š—®š—±š˜ƒš—¶š˜€š—¼š—æ. Extensive experience in financial management and operations. I excel in driving efficiency and strategic planning. My diverse background, including roles in vibrant, fast-paced environments, equips me with the adaptability and financial acumen to enhance any retail team's performance. š—¦š—½š—²š—°š—¶š—®š—¹š˜š—¶š—²š˜€: Financing / Corporate Finance (fundraising, M&A, restructuring / reconstruction), Corporate / Finance Law (syndication, contracts, negotiation), Corporate Governance (sustainability), Financial Control (IFRS, audit, reporting), Financial Management, Business Planning (FP&A), Business Analysis, Financial Analysis, Investment Analysis, Investment Planning (CAPEX), Investment Advice (wealth management), Transformation (optimization), Project Management (PMO) and others.

Previous Brands
Babel Tarifa Projects
Campbell Gray Hotels: One Aldwych Hotel (5*)
Carpio Perez Foundation
Cerner Corporation (Oracle)
CFO Services UK
CH&Co Group: Ampersand
FISECO / Self Service / Babel / London Launch
Hilton International Hotels: London Hilton on Park Lane (5*)
Hotusa Group: Henry VIII Hotel (4*)
Live Ventures
London
Principal Hayley Group Hotels: Russell Hotel (4*)
Self service
Toucan Ventures (SaĆÆd Foundation)
Work Experience
Consultant / Director
Dec ā€˜22 - Now
CFO Services UK

Advisory and CFO services specialising in financial services / funds, SaaS / tech, biotech, construction, energy and sustainability. Responsibilities: • Financial leadership including team management, strategy formulation, accounting overview and financial statements preparation. • Advice on investments (DD), business law, taxation, audit and assurance, sustainability / ESG (CSRD), compliance and legal requirements. • Financial planning and budgeting including capital raising planning, tax planning, business case modeling and multiple scenario analysis. • Capital raising and financing including product design, deal structuring and liaison with private investors (equity / debt) and public finance. Fundraisingand financing including liaison with private investors (venture capital) and public finance (grants).

Head of Finance and Operations / Senior Adviser
May ā€˜18 - Jul ā€˜22
Toucan Ventures (SaĆÆd Foundation)

Advisoryand VC accelerator specialising in tech, education, consumer goods, recreation, F&B, retail and sustainability with a portfolio of 20 companies. Responsibilities: •Leading company's financial management and planning including budgets, forecast, business reviews and management accounts production. •Financial and investment strategies including business plans, fundraising plans, optimal capital structure and cash flows preparation. •PE / VC fund development including financial models, legal drafting, investors selection, investments sourcing and fund launch preparation. •Advice and management of legal documentation including SLAs, employment, LOIs, term sheets, deals / transactions, compliance, etc. •HR management including selection process, sourcing, recruiting, interviewing candidates, on-boarding hires and drafting contracts. •Industry and market research identifying competitors, startups, partners and investors (Pitchbook) including vetting and liaison. •Managing relationship with partners and external service providers (e.g. data providers, consultants, investors, etc). •Management of controls, risks and compliance analyzing operations, liabilities and investments. •Management of operations overseeing personnel, portfolio and IT systems.

Business Analyst – European Consulting Operations
Aug ā€˜16 - Feb ā€˜17
Cerner Corporation (Oracle)

Europeanconsulting practice dept / org (PMO); 200 consultants serving 6 European regions, 12 countries; with total revenue of Ā£52m. Responsibilities: •Monthly / quarterly regional financial forecast and reporting including reviews with Financial Analysts and Regional Consulting Managers. •Programs / projects monitoring including analysis on contracts, pricing, KPIs, metrics, timesheets, expenses, cost, margin & profitability. •Data analysis creating business data models for decision making developing complex cubes (SSAS / OLAP) and spreadsheets / pivots. •Business intelligence analysis working with SQL cubes and complex dashboards from a proprietary Oracle Business Intelligence tool. • Regionaloperational, commercial and financial planning and analysis (FP&A) to improve resources management and financial results. • Regionalannual budget and operational plan including pipeline, backlog, transfers, expenses, headcount and assumptions. • Analysison operational processes (M&A integration) to ensure they are followed and transactions / records are processed correctly. • Dealsmargin and revenue backlog analysis including closed / open projects identification and project / resource plan gaps.

Senior Financial Controller
Apr ā€˜16 - Jun ā€˜16
CH&Co Group: Ampersand

7F&B outlets; 5 events / meeting rooms; with total revenue of Ā£7m. Responsibilities: •Financial management supervising a team of up to 5 people including cashiers and finance / purchasing administrators. •Sales monitoring including daily reporting and analysis of outlets, cash reconciliation and income audit. •Payroll management including control and monitoring of hours and labour management system. •Purchasing and accounts payable supervision including invoice tracker and purchasing system monitoring. • Financialreporting and financial analysis to enable improved financial results. • Ensuringestablished financial business controls are followed and transactions / records are processed correctly. • Weeklyand monthly management accounts information including P&L, performance evaluation and variance analysis. • Weeklyand monthly analysis of cost and labor determining gross profit margins highlighting areas of concern. • Accountingsupervision and Month End ensuring all accounting entries are processed correctly and accurately.

Finance Partner / Analyst
Sep ā€˜11 - Mar ā€˜16
Live Ventures

VCand TMT network; supporting and developing technology-based ventures. Roleand Functions: •Financial management and accounting including reporting, period end, statutory accounts, filing and legal requirements. •Financial modeling (FP&A) and strategic / cost accounting including commercial planning, metrics analysis and headcounting. •Financial and strategic research including systems projects (software), channels planning, partnerships, HR and fund research. •Finance partnering including strategic planning, cases and scenario analysis and cost accounting for value creation. •Scalable business planning for distribution networks, social games, ecommerce, investment and software development. •Project management mitigating risk and issues by planning in advance considering assumptions and dependencies (RAID) regarding multiple short and medium term projects prioritizing in accordance to business needs and objectives.

Trustee and Corporate Advisor / NED
Jul ā€˜09 - May ā€˜16
Carpio Perez Foundation

Charityfocused on education, health and economic development; with operations in East Africa, Tanzania; supporting local communities. Responsibilities: •Financial and corporate advice including funding and compliance. •Preparation of budgets, accounting, statutory accounts and legal requirements. •CAPEX and OPEX analysis evaluating viability of projects and initiatives. •Initiatives planning and initiation including a tourism consortium and related activities. •Preparation of business plans and proposals including income generating activities. •Financing and fundraising including searching and identifying funding sources. •Writing grants applications and making submissions for calls. • Draftingof legal documents and partnership models. Cu r r i c u l u m V i t a e ex c e l l e n c e t h r o u g h c o n t i n u o u s i m p r o v e m e n t a n d i n n o v a t i o n

Consultant – Finance and Strategy
Mar ā€˜08 - Aug ā€˜11
FISECO / Self Service / Babel / London Launch

Finance Manager
Oct ā€˜07 - Nov ā€˜07
Principal Hayley Group Hotels: Russell Hotel (4*)

373bedrooms; 3 F&B outlets; 14 meeting rooms; 1 ballroom; with total revenue of Ā£22m. Responsibilities: •Financial supervision: review of daily postings and reporting correcting miss-postings, errors and solving issues. •Trial balance reconciliation: audit of activity report and ledgers preparing journal templates for entries (GL, Month End). •Financial and operational reporting including statistics, segmentation, KPIs and performance analysis / business reviews. •Finance manager duties and supervision: income audit, accounts payable, cost control, FX and cashiering (EPOS).

Controller
Apr ā€˜07 - Oct ā€˜07
Campbell Gray Hotels: One Aldwych Hotel (5*)

105bedrooms; 5 F&B outlets; with total revenue of Ā£17m. Responsibilities: •Reporting on 5 units to FD and supporting top management in additional tasks required (finance / accounting). •Finance management: Month End (cost control); cost management; payables review; forecasting and budgeting. •Internal audit: finance, HR, purchasing, developing policies and procedures (design and implementation). •MIS, EIS, DSS faults analysis and development; and new systems design, testing and implementation (EPOS). •Departmental representative at risk management committees and operational management meetings.

Analyst
Mar ā€˜06 - Feb ā€˜07
Hilton International Hotels: London Hilton on Park Lane (5*)

450bedrooms; 9 F&B outlets; with total revenue of Ā£75m. Responsibilities: •Reporting on 9 units to FD and supporting top management on information needs (KPIs reports design). •Identifying operational risk and setting up controls: analysing business, mapping processes, designing systems. •Audit: policies and procedures review / analysis; design and implementation; database analysis (long-term issues). •MIS, EIS, DSS faults analysis and development; and new systems design, testing and implementation (EPOS). •Analysis, review and testing of change in processes for validation previous to implementation. •Management of projects at high standard of deliverables within agreed timescale managing technology and resources. •Database cleansing, troubleshooting long-term issues; implementing new database migrating essential data. •Project management: cost research and improvement of complex business process managing teams up to 20 people.

Accountant / Finance Manager
Sep ā€˜05 - Feb ā€˜06
Hotusa Group: Henry VIII Hotel (4*)

107rooms; 3 F&B business units; total revenue of Ā£2m. Responsibilities: •Financial management and supervision of a team of 2 people including acting as duty general manager (40 employees): accounting, working capital management and financial control. •Financial and management accounting: credit control, transactions, bookkeeping, banks reconciliations, payroll, postings, journals; trial balance and Month End including statutory accounts, detailed financial statements and variance analysis. •Implementation of financial control and administration model for a new acquisition including data migration, design of admin model and filing system supporting a fast business process; and preparing / developing complex Excel spreadsheets for FC. •CAPEX to upgrade property including reconstruction, interior design, furniture, air conditioning and swimming pool. •Projects and achievements: āœ“ Implementing Sage Line 50: completing the project in the fifth month out of a 12-month time-scale. āœ“ Optimizing the accounting and administration processes: reducing time by 50%, from 9 hours to 4 or 5 hours

Languages
English - Fluent
Spanish - Fluent
French - Basic
Education & Training
University of London, UCL and Queen Mary
ā€˜23 - Unknown
PG (LLM) in Corporate and Securities / Financial Law
Law
CISI and ICAEW
ā€˜19 - ā€˜21
Cert / Diploma in Corporate Finance
ACCA
ā€˜18 - ā€˜21
ACCA. Accounting and Business / Finance
Stanford University and JHU
ā€˜13 - ā€˜18
Cert. in
UNED and UJI
ā€˜13 - ā€˜15
Master of Science
UNED
ā€˜09 - ā€˜10
PG (Dip) Expert in
UNED
ā€˜05 - ā€˜12
Bachelor of Arts
London, UK