Senior leader with 25+ years experience in luxury retail, product development, brand marketing and e-commerce. Erin started her career as a strategy consultant with Accenture over 20 years ago and went on to become a well known & well respected buyer for global retailers such as Harrods, Selfridges, Browns + Avenue32, one of the first online fashion marketplaces which she co-founded in 2011. Erin went on to work with Tom Ford as the Global Head of Merchandising for women's RTW and finally decided to start her own fashion and brand consultancy in 2016 to put her network, experience and knowledge of the industry to work helping small to medium sized brands become 'brands of the future'. Erin is passionate about working with independent 'slow fashion' brands that have sustainabilty at their core and do not overproduce. Erin is skilled in buying & curation, product merchandising & range planning, brand marketing, PR, sales & distribution strategy and business development.
Erin combines over 20 years of extensive experience in the luxury fashion and retail industry with her business consulting background to advise retailers and brands on: Creative Direction, Buying & Merchandising, Strategic Planning, Product Development & Range Planning, E-commerce, Sales & Distribution, PR & Marketing and Brand Development. Clients include: - Lisou London: Strategic consultant advising on all commercial areas of business including Range Planning, Product Development, Pricing, Commercial strategy (B2C + B2B), E-commerce, Marketing + Advertising - Wyse London: Advised owner on range plan + extension into new product categories - Jigsaw: Created new role - Head of Product Merchandising - and worked closely with Board of Directors + Creative Director on repositioning the brand and executing the new creative vision into a clear product strategy - Hunter Boots: Held role of Global Merchandising Director across all divisions for 2 years: Mens/Womens/Kids with specific focus on growing the Apparel, Bags and Footwear categories to become a multi-category multi-channel global lifestyle brand. Reported directly to the CEO + worked closely with the Customer Experience Director, Creative Director, Head of Product Development and Design Director. - DeMellier London: Advised the owner + founder for 2 years on various things including range planning, product development, branding and pricing. - Max V Koenig: Advised the owner + founder on range planning, wholesale strategy, PR + Marketing strategy and e-commerce development. - Cashmere in Love: Worked closely with the founders of this modern cashmere brand on all strategic initiatives including range planning, pricing, wholesale sales distribution strategy, PR + Marketing strategy and collaboration ideas. - H&M Group: worked with Business Development Team at H&M in Stockholm on a new multi brand strategic initiative that has yet to be launched. see less
Responsible for Buying & Merchandising strategy for Women's RTW business globally with focus on key markets: US, Europe & Asia. Worked closely with all parts of business including design team, production team, buying teams in all 3 regions, product development team, wholesale team and retail team to ensure global vision was actioned. see less
Co-founder and Fashion & Brand director of Avenue32.com, an exciting new luxury multi-brand online shopping platform. Responsible for scouting and launching emerging designers alongside established brand names to create a unique and eclectic mix of brands from all over the world not found elsewhere online. www.avenue32.com see less
Responsible for the Fashion Direction of one of the oldest and most well respected multi-brand designer boutiques in the world. Reported directly to CEO and managed a team of buyers and merchandisers to achieve sell thru, margin and profitibility targets and most importantly to discover and launch young designers which Browns has always been well known for. Responsible for fashion direction and buying for 2 Browns womenswear stores (South Molton Street & Sloane Street) as well as Browns Shoes (Brook Street), Browns Focus (South Molton Street) and www.brownsfashion.com. see less
Buyer for womens designer room and superbrands for 4 locations (London, Manchester Trafford, Manchester City & Birmingham).
Buyer for Di Milo's Boutique at Harrods, responsible for approx 25 brands. Also assisted Jasmine Al Fayed in launching her own label Jasmine di Milo including sourcing, range planning, pricing etc.
Assisted franchise owner in London with special projects, accounts, etc. Assisted with press & marketing events and buy for shop.
Original founding member of accessory & rtw company based in new york city. Director of wholesale sales, pr and marketing. Built business to £2.5m in wholesale sales with over 150 accounts worldwide in 2.5 years.
Offered coveted 'strategy analyst' position during last year of university with Accenture (then Anderson Consulting) and joined team in August 1998. Excellent business management training in first year, promoted to consultant after one year and worked in Pharmaceutical and Media & Entertainment divisions for clients such as MTV, Harper Collins and Glaxo Smithkline. Experience in both London and new york offices. see less