Rouba Ayoub

Global Accounts Management I Logistics Support & Servicing I Retail Marketing & Advertising I B2B & B2CI Multilingual I German I English I French I Arabic

I come from an extensive Luxury Beauty Background mainly in Retail Marketing , Accounts Management & premium Customer Relations. MY CAREER SUMMARY: • Experienced in Retail International Marketing Management for Luxury Premium Products
 • Experienced in Accounts Management and Distributors and Customer servicing • Excellent Communication & Project Management Skills, teamwork, and interpersonal skills MY CAREER OBJECTIVE: Available immediately to start a suitable position Full time or Part time in the Field of Marketing & Retail Sales, Account & Customer Management. • Available to relocate or extensive business travelling • Wishing work locations: Germany, or London, or Gulf Countries (UAE, Qatar, Kuwait, Saudi).

Previous Brands
Chanel Perfumes, Cosmetics & Jewelry
Colours Marketing Services
L' Oreal Parmobel Ltd
Plush Tan
Work Experience
Marketing and Purchasing Manager - Hybrid
Jul ‘20 - Now
Plush Tan

• Managing supplier relationships and PLUSH TAN Welness products purchases in UAE, Germany and US for timely and cost-effective procurement. • Exploring and managing vendor relationships, negotiating favorable terms, and optimizing supply chain efficiency. • Set a B2C marketing strategy that results in customer retention, loyalty and sales increase by 25%. • Develop, plan, and monitor offline and online marketing plans and campaigns in close collaboration with the team and management. • Utilize various marketing channels, including social media, email marketing, and advertising, SMS, to reach target audiences effectively and widen brand awareness. • Contribute to overall brand building success through consistent and well positioned brand image. • Work closely with various suppliers and media agencies to execute marketing and promotional needs. • Lead a team of 5 employees. • Manage a budget for all marketing and purchasing spending. • Ensure that all wellness and beauty products comply with the GCC region and the UAE industry health regulations and quality standards. • Study and analyze the feasibility of marketing and promotional activities and ROI. • Foster customer engagement through feedback collection, surveys, and reviews. • Conduct Nielson market research to identify trends, customer preferences, and competitors in the wellness and beauty Service industry. • Travel at times to attend regular team meetings and participate in exhibitions and trade fairs.

Accounts & Marketing Manager
Jan ‘10 - Jun ‘20
Colours Marketing Services

Customers: Chanel, Givenchy, PLUSHTAN, Enerplastics) . Developed marketing strategies for given clients brands in order to build and promote a branding image and attain brand objectives while achieving profits • Worked closely with Clients with mission to achieve Customer objectives and increase Sales. • Developed and managed advertising campaigns: print media, Social Media, outdoor media, Retail Trade Marketing Promotions. • Organized successful high profile events & Exhibition Events. 
 • Managed and controlled budget spending and P&L. • Managed effectively new and existing key client relationships and grew billing and revenues by 30%. 
 • Negotiated Suppliers Contracts ,PO and Prices. 
 • Managed and supported Account Executives/Creative Team in setting targets and objectives that will develop and grow potential profitable accounts. 
 • Managed 4 Account Executives in developping new Accounts and preparing presentations and writing creative briefs. 
 • Attended in Exhibition/fairs to promote and generate new Accounts.

Marketing Executive
Mar ‘02 - Jun ‘08
Chanel Perfumes, Cosmetics & Jewelry

Marketing Executive - 
 reporting to Marketing Manager • Managed in cooperation with the Marketing Manager and Managing Director, CHANEL’s Media Plan by working closely with the Media Agency on ATL and BTL activities. 
 • Developed and implemented campaign launches in line with CHANEL Brand Strategy and set Marketing Plan. 
 • Developed the yearly media and advertising campaigns working closely with the marketing manager & France Team. 
 • Worked closely with Chanel distributors and key retailers to develop joint advertising campaigns and in-store marketing events in order to grow sales and raise brand awareness. 
 • Planned and organised the annual training events and makeup events. • Searched and established relationships with local premium hotels and Clubs for events hosting business. 
 • Developed sales incentives and motivation programs for Sales Consultants to drive sales. 
 • Guided the Brand Supervisors and Makeup Artist on achieving marketing objectives and ROI and brand guidelines for all set promotions and launches. 
 • Planned and Implemented yearly Chanel CRM Calendar and managed set activities in cooperation with the marketing and Sales Team and the Suppliers. 
 • Guided , supported and worked closely with regional suppliers for local product campaigns execution. 
 • Monitored Chanel’s competitor’s sales and marketing activities.

Sales Associate, Luxury Beauty
Mar ‘01 - Jul ‘01

Sales Associate – Luxury Beauty Skin Care (reporting to Store Manager) 
 • Provided top quality sales and customer service for high profile customers. • Coordinated and implemented monthly in store events promotions and merchandising. 
 • Generated weekly and monthly reports on sales and stock levels. 
 • Dealt with external vendors on all production of various marketing materials. • Reported to management on customer satisfaction and complaints feedbacks.

Marketing & Commerical Coordinator (GCC, Levant)
Dec ‘93 - Jun ‘98
L' Oreal Parmobel Ltd

Marketing & Commercial Coordinator- Markets: LM & Travel Retail – GCC/Levant Brands: Lancôme - Ralph Lauren - Lanvin 
 • Planned and executed the marketing and commercial responsibilities for allocated brands. 
 • Coordinated and implemented the Marketing Plans set by the L’Oreal Marketing Team in Paris. 
 • Assisted the marketing manager in developing and implementing successful trade marketing launches. 
 • Forecasted product sales, promotional and merchandising materials. 
 • Worked closely with the media agency on planning and developing the Media Plan and PR launches in line with the brand strategy and objectives. 
 • Organized specific makeup and training events in coordination with the Trainers and Makeup Artists. 
 • Monitored stock levels and implemented marketing solutions to resolve any stock problems effectively. 
 • Studied the feasibility of promotional activities for each market and allocated sales incentives for promoters. 
 • Managed internal Merchandisers and Local Suppliers to produce advertising and promotional materials. 
 • Analysed the results of each product launch and discussed the findings with the wider team. 
 • Prepared and monitored monthly sales reports resulting in decisions taken on product and brand performance.

English - Fluent
Arabic - Fluent
French - Work Proficiency
German - Basic
42 Wuppertal, Germany