Rouba Ayoub

·        Analyse Digital advertisements and contents for International digital Client. ·        Follow and apply strictly client policies and provide Back Office online Support. ·        Coordinate with Quality team to achieve effective client servicing and objectives. ·      Implement Safety decisions and ensure quality standards.

As a Sales and Customer Specialist at PLUSH TAN, I oversee wellness and beauty products and services. This involves Sales and Purchasing and Customer care. Identifying, negotiating, and liaising with US and German-based manufacturers and purchasing, pricing negotiating, conducting market research. Optimizing suppliers partnerships and supply chain operations are also integral parts of my role. • Negotiating Contract and prices for favorable terms, and optimizing supply chain efficiency. • Ensuring wellness and beauty products comply with industry regulations and quality standards, collaborating with regulatory authorities and quality control teams. • Conducting market research to identify trends, customer preferences, and competitors. develop effective Sales Strategy resulted to sales increase of 25%. • Contributing to overall brand building success through consistent and well positioned brand image. • Utilizing various marketing channels to reach target audiences effectively and widen PLUSHTAN brand awareness. • Managing a team of 6 while collaborating daily with the cross-functional teams in all aspects of promotions, merchandising and sales. • Managing a budget for sales and purchasing spending. • Studying & Monitoring in/out sales. • Fostering customer engagement through feedback collection, surveys, and reviews. • Promoting Company and gain Customers through exhibitions and trade fairs participation.

• Built and maintained accounts in B2B/ B2C. . planned and managed communication plans that contributed to promote successfully clients' brands, achieve branding objectives, and drive profits. • Managed advertising campaigns encompassing print media, social media, outdoor media, and retail trade marketing promotions. • Organized successful high-profile events and exhibitions. • Developed and effectively controlled client’s budgets and P&L. • Gained new accounts and develop key client relationships, resulting in a 30% growth in billing and revenue. • Negotiated supplier contracts, purchase orders, and pricing. • Guided and lead Supported a team in reaching targets and developing profitable accounts. • Oversaw and supervised the creative process to ensure alignment with client objectives, facilitating effective communication throughout the project lifecycle. . Participated in various Exhibitions and fairs traides to promote successfully the company 's Services.

• Managed in cooperation with the Marketing Manager and Managing Director, CHANEL’s Media Plan by working closely with the Media Agency on ATL and BTL activities. • Developed and implemented campaign launches in line with CHANEL Brand Strategy and set Marketing Plan. • Developed the yearly media and advertising campaigns while working closely with the marketing manager & CHANEL Marketing France team. • Worked closely with CHANEL distributors and key retailers to develop joint advertising campaigns and in-store marketing events in order to grow sales and raise brand awareness. • Planned and organised the annual GCC regional CHANEL training events and makeup events. • Researched and established relationships with local premium hotels, Malls and outlets for CHANEL’s brand awareness events. • Developed sales incentives and motivation programs for Sales Consultants to drive sales. • Guided the CHANEL brand Supervisors and Makeup Artists on achieving marketing objectives and brand guidelines for all set promotions and launches. • Planned and implemented yearly CHANEL CRM Calendar and managed set activities in cooperation with the marketing and Sales team and the suppliers. • Guided and worked closely with regional suppliers for their local product campaigns execution. • Monitored closely CHANEL’s brand competitor’s sales and marketing activities.

• Provided top quality sales and customer service for high profile customers for skin care products. • Coordinated and implemented monthly in store events promotions and merchandising. 
 • Generated weekly and monthly reports on sales and stock levels. 
 • Dealt with external vendors on all production of various marketing materials. • Reported to management on customer satisfaction and complaints feedbacks.

I successfully managed and contributed to the growth of prestigious brands including Lancôme, Ralph Lauren, and Lanvin in the dynamic LM & Travel Retail markets of GCC/Levant. My key accomplishments include: • Strategic Brand Leadership: Proficiently planned and executed marketing and commercial strategies for assigned brands, achieving notable market presence and growth. • Global Collaboration: Collaborated closely with the esteemed L’Oreal Marketing Team in Paris, effectively implementing comprehensive Marketing Plans for brand success. • Trade Marketing Excellence: Assisted in the development and execution of highly successful trade marketing initiatives, enhancing brand visibility and engagement. • Sales Forecasting: Demonstrated strong forecasting skills, efficiently predicting product sales and requirements for promotional and merchandising materials. • Integrated Marketing: Worked in close partnership with media agencies, ensuring strategic alignment of Media Plans and PR launches with brand strategies and objectives. • Engagement Events: Orchestrated engaging makeup and training events in coordination with Trainers and Makeup Artists, promoting brand expertise and customer engagement. • Inventory Management: Monitored stock levels vigilantly and devised effective marketing solutions to address inventory challenges. • Promotional Strategy: Conducted in-depth assessments to determine the feasibility of promotional activities across diverse markets, allocating sales incentives for promoters. • Supplier Collaboration: Managed internal Merchandisers and Local Suppliers, fostering strong partnerships to deliver high-quality advertising and promotional materials. • Performance Analysis: Evaluated and analyzed the results of each product launch, contributing insights to the broader team for continuous improvement. • Data-Driven Decisions: Prepared and monitored monthly sales reports, facilitating data-driven decisions that optimized product and brand performance.