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Sher Ling Koh

Luxury Retail & Fashion Business Professional | LOEWE, AMI Paris, The North Face
About

I bring extensive luxury and high-street retail experience, excelling in personalised customer service, sales, and store standards at brands like LOEWE and Marc Jacobs. Adaptable and team-focused, I thrive in fast-paced environments and am passionate about creating exceptional shopping experiences in boutique settings.

Previous Brands
AMI Paris
VF Singapore Overseas Services Pte. Ltd. | The North Face
Metro Holdings Ltd.
LOEWE (LVMH Louis Vuitton Moët Hennessy)
Pretty Ballerinas & Marc Jacobs (FJ Benjamin Holdings Ltd.)
Work Experience
Contract Sales Associate
Jun ‘25 - Sep ‘25
AMI Paris

Delivered customer service by assisting clients with product selection and ensuring a positive shopping experience, contributing to repeat business. Maintained store cleanliness and organized displays, ensuring a professional and inviting shopping environment. Collaborated with the team to create social media content, fostering team cohesion while promoting products.

Costing Analyst
Jul ‘23 - Aug ‘24
VF Singapore Overseas Services Pte. Ltd. | The North Face

Supported modernization and standardization of costing approaches by applying data-driven, efficient processes in collaboration with sourcing and product supply teams. Partnered with cross-functional teams to design strategies that achieved cost savings and enhanced process efficiency. Managed seasonal development costing activities and prepared data for negotiations with vendors. Participate in cross-functional initiatives and conduct specific analyses as needed producing deliverables in a diverse, fast-paced environment through extensive collaboration across teams. Initiated and facilitated an Enneagram personality test activity for the team, improving interpersonal understanding, collaboration, and communication within the workplace.

Product Development Intern
Aug ‘22 - Nov ‘22
Metro Holdings Ltd.

Supported product development and design processes, managing materials, samples, and vendor coordination. Style models and edit videos for social media content to ensure high-quality and engaging visual presentations. Collaborate with the marketing team to align social media content with brand aesthetics and messaging.

Part-Time Sales Associate
May ‘22 - Jul ‘22
LOEWE (LVMH Louis Vuitton Moët Hennessy)

Provide exceptional customer service and deliver a high-end shopping experience. Assist with luxury sales and merchandising, manage inventory, and maintain a pristine store environment. Engage with clients to offer personalized service, meet sales targets, and ensure the store's presentation reflects the brand's prestige.

Part-Time Sales Associate
Oct ‘18 - Dec ‘21
Pretty Ballerinas & Marc Jacobs (FJ Benjamin Holdings Ltd.)

Provide exceptional customer service, assist with sales, and manage inventory. Operate the cash register, process payments, and handle cash and credit transactions accurately. Collaborate with the team to meet sales targets and ensure a well-organized store environment.

Retail Experience
Retail Category
Premium
Luxury
Work Environment
Boutique
Product Category
Womenswear
Menswear
Accessories
Leather goods
Footwear
Responsibilities
Greeting
Client Help
CRM
Styling
Client Advising
Cash register
Packaging
Store Maintenance
Order preparation
Open/closing store
References
Jamie Teo
Direct manager - Costing Manager , VF Singapore Overseas Services Pte. Ltd. | The North Face
Jul 2023 - Aug 2024

I highly recommend Sherling. She is a fast learner, self-motivated, and consistently demonstrates a positive attitude towards learning and growth. She adapts well to changes, takes initiative, and is always willing to go the extra mile to achieve results. Her dedication, resilience, and proactive approach make her a valuable team member, and I am confident she will contribute positively in her next role.

Languages
English - Native
Mandarin - Native
Cantonese - Native
Thai - Basic
Education & Training
Istituto Marangoni London
‘24 - ‘26
Fashion Business, Digital Communication & Media
BA (HONS)
Nanyang Academy of Fine Arts(NAFA)
‘20 - ‘23
Fashion Merchandising and Marketing Diploma
Diploma