High-achieving Publisher, CEO, and Founder with purpose 20 years of entrepreneurial leadership across culture media, fashion, and tech. A proven track record of launching, scaling, and transforming creative businesses across digital and physical ecosystems. Recognised for building purpose-driven and high-performing teams and products with clear strategic vision. Committed to innovation, growth, and meaningful cultural impact.
Led creative strategy for £70M transformation of legacy music venue into a global media brand. Managed and delivered new brand identity and integrated marketing strategy across live music, events, media, content, hospitality, retail, and e-commerce. Directed a 40-person cross-functional team across Music, Creative, Marketing, Content, Production, Media and Digital. Reported to CEO and Board of Directors, with 4 direct reports.
Oversaw vision and execution of the world’s first social media fashion marketplace. Managed and led partnerships and onboarding of leading global fashion houses, creatives and publishers. Directed 30-person team across Product, Commercial, Marketing, Engineering, Partnerships, and Design. Reported to Founder and Board of Directors, with 3 direct reports.
Led strategic development and authored the business plan from inception. Secured global brand partnerships to support the magazine launch, including events, collaborations, advertorials, and integrated marketing strategy. Managed commercial direction and marketing across print, digital, and social platforms. Oversaw all verticals Finance, Commercial, Marketing, Editorial, Advertising, Partnerships, Events, and Distribution, ensuring alignment with long-term business objectives.
Launched and scaled award-winning and best-selling women’s style biannual magazine. Managed the Business Strategy, P&L, Commercial Direction, Marketing, Brand, Sales, Partnerships, Distribution, and Events, while overseeing the editorial direction in dialogue with Editor-in-Chief and Creative Director. Managed a team of 10 people.
Provide strategic advisory and commercial direction across media, fashion, and tech, focusing on growth, innovation, and sustainable business development. Clients include 032c, Absolut, PIN–UP, Publicis Sapient, among others.
Recognised as the most influential global men’s style magazine of its generation. Increased overall revenue by 200% by leading the commercial direction and marketing activities across advertising, partnerships, collaborations, events, and distribution—both online and offline, with full responsibility of P&L, budgeting and strategic execution.
Awarded best magazine in Sweden, 2002 by Sveriges Tidskrifter. Launched international edition in 2004 and opened up London HQ and lead operations from there.