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Johanna Ramos

Passionate retail buyer with 10+ yrs, skilled in style, strategy, teamwork & brand growth.
About

I have over 10 years’ retail buying experience in fashion, specialising in womenswear, accessories, and footwear. I excel in stock management, trend analysis, and product selection, and thrive in fast-paced retail environments, always aiming to deliver excellent customer experiences on the shop floor.

Previous Brands
CUTANDSOLD
Empresas ADOC
ALMACENES SIMAN
Work Experience
FASHION MARKET RESEARCH
Nov ‘24 - Now
CUTANDSOLD

Research and operations

MERCHANDISING MANAGER FOR ADOC WOMEN
Jan ‘23 - Oct ‘23
Empresas ADOC

Shoes retail buyer for the ADOC brand in the women's department. Definition of commercial, collection, and product strategies based on sales results, trends, and commercial objectives. Stock, sales, and rotation management International supplier management, including in-person supplier relations, negotiation, and product development. Collaboration with design team for product and collection development Coordination between marketing, operations, and visual merchandising for the execution of brand strategies, new launches, and other commercial promotions or activities.

MERCHANDISING ADOC ACCESSORIES, ADOC KIDS AND DISNEY LICENSE
Nov ‘22 - Dec ‘22
Empresas ADOC

Children's retail buyer for the ADOC and DISNEY brand. Buyer for the accessories department including socks, handbags, belts, and others Collaboration with design team for product and collection development Definition of commercial and product strategies based on sales results, trends, and commercial objectives. Negotiations with international suppliers from China, Mexico, and others for product development. Purchase Orders management and follow up. Disney license management for campaigns, collections, and brand applications Coordination between marketing, operations, and visual merchandising for the execution of brand strategies, new launches, and other commercial promotions or activities

WOMEN PRIVATE LABEL BUYER AND COORDINATOR
Apr ‘17 - Sep ‘20
ALMACENES SIMAN

Buyer for the number one brand in the women's department, Sabrina. Private label coordinator for brands Orange, Unexpected, Nicolle, and special sizes. International supplier management, including in-person supplier relations, negotiation, and product development. (Panama, Canada, China, and others) Collection structure development and management based in sales results and objectives, fashion trends, brand strategies, and commercial goals

FABRIC DEPARMENT BUYER
Apr ‘15 - Sep ‘20
ALMACENES SIMAN

Fabric buyer for retail stores based on fashion trends and commercial strategies Stock and sales management Purchase orders management and follow up Negotiation with international suppliers

BUYER TRAINEE
Nov ‘13 - Apr ‘15
ALMACENES SIMAN

Assistant buyer for children's department Purchase order creation and management Onboarding program, assistant, and support for operations, sales, merchandising, and buying departments.

Retail Experience
Retail Category
High street
Work Environment
Department store
High street store
Product Category
Womenswear
Accessories
Other
Footwear
Languages
English - Fluent
Spanish - Native
Education & Training
IE BUSINESS SCHOOL
‘12 - ‘13
MASTER IN INTERNATIONAL MANAGEMENT (SALES & MARKETING SPECIALIZATION)
Master
Escuela de Comunicaciones Mónica Herrera
‘05 - ‘11
INTEGRATED MARKETING COMMUNICATIONS