Emilio Lari
As a passionate creative technologist with a strong design orientation, I bring a wealth of experience in design technology, project management, and leading innovative creative advertising campaigns. Eager to re-engage with the professional world post-MFA, I’m looking for a role where I can leverage my comprehensive skill set. My expertise shines in managing diverse, cross-functional accounts and projects, fueling business expansion with fresh marketing strategies, steadfastly advocating for client triumphs, and rigorously upholding the highest standards of quality in team-led initiatives. This blend of skills and experience makes me a unique candidate ready to make a significant impact in my next role.
- Utilized deep understanding of design craft, tools, and process to guide creative design for client requirements, resulting in the setup of Xlab, the communications division of ExportUSA. - Designed and led idea generation and creative design sessions, workshops, and sprints along with a team of 4 to build corporate identities for ExportUSA, Xlab, Orbit Coffee, Cremini’s, and Seriart and many others. - Designed new packages for companies eager to enter the U.S. market such clients include Coop, Vis and Orbit Coffee. - Identified, defined and pitched new ideas and opportunities to bring value to client engagements across multiple social media platforms and marketing campaigns.
- Led innovative strategies for corporate identity and re-branding initiatives for multiple clients, overseeing marketing campaigns across a variety of advertising channels. - Ensured that work was on brand, on strategy, on schedule, and executed with excellence while staying current with developing and changing global trends in art and design - Served as primary point-of-contact and liaison to staff members, vendors, buyers, and industry leaders, improving collaboration and knowledge sharing. - Managed high-profile BTL projects for clients such as Esselunga, L’Eclair de Genie, and Menz & Gasser, applying a variety of techniques, technologies, and tools to deliver the best experiences across the widest markets.
- Supported corporate identity and rebranding projects for Codognotto, Novamont, Multioxigen, and Spuma di Sciampagna, helping to build global recognition and outstanding portfolio displays - Researched the latest designs to create ad campaigns that expanded sales revenue for high-profile companies, such as Pernigotti and Mirabilandia. - Identified new ways to expand business reach and increase advertising goals, which resulted in continuous improvement initiatives, improved client satisfaction, and enhanced performance forecasting.