With hands-on experience at Summer Fashion and London Fashion Week, I've honed my skills in merchandising, PR, and customer service. Passionate about creating personalised shopping experiences, I excel in trend analysis, inventory management, and thrive in dynamic retail settings.
SG Collection by Sonia Gulrajani Jul 2023 - Oct 2023 (4 months) Contributed to trend analysis and forecasting, assisting in the development of seasonal collections. Assisted in the coordination of product presentations and showroom setup for buyer appointments. Conducted market research to identify emerging trends and competitor strategies. Supported inventory management by tracking stock levels and assisting in order placement. Collaborated with cross-functional teams including design, production, and marketing to ensure cohesive brand representation. Gained valuable hands-on experience in the fast-paced environment of fashion merchandising, learning key industry practices and techniques. Demonstrated strong organizational skills, attention to detail, and a passion for staying updated on the latest fashion trends. Contributed creative ideas and solutions to enhance the brand's market positioning and customer appeal.
Immersed in the dynamic world of fashion PR during London Fashion Week Assisted with the coordination and execution of high-profile fashion events Contributed to the management of VIP guest lists and liaised with industry professionals Supported backstage operations, ensuring smooth execution of fashion shows Assisted with press releases, media kits, and communication with fashion editors Conducted market research and analysis to support strategic decision-making Gained hands-on experience in the fast-paced environment of fashion public relations Networked with key players in the fashion industry, building valuable connections Received mentorship and guidance from seasoned professionals at Black PR Group Developed skills in organization, communication, and event management Applied classroom knowledge to real-world scenarios, enhancing practical skills