Born in Korea and having lived in Europe & Middle East, I am a globally-minded leader in luxury retail, client development and digital transformation. I combine strategic vision with practical execution, blending creativity and data-driven insights to drive impactful growth. With 15+ years in luxury retail, I specialize in driving performance, client development and operational excellence on a global scale. As Worldwide Retail Performance Manager at Saint Laurent, I lead strategies to enhance sales and elevate customer experience across 300+ boutiques worldwide. I excel in retail strategy, team leadership, and CRM, with a proven ability to develop initiatives that deliver measurable results. I have a strong background in managing large, cross-functional teams, and have successfully developed training programs and tools that empower retail management leaders to drive team performance and align with strategic goals. Passionate about creating exceptional customer experiences and driving innovation, I thrive in dynamic environments, always aiming for excellence in service and results. Fluent in French, English, and Korean, I bring a multicultural perspective to all my endeavors, with a deep understanding of global retail markets and customer expectations.
•Managed in developing multiple projects related to clienteling, retail excellence and retail development collaborating with the division brands and external partners and ensured the seamless roll out for retail populations by contributing in organization and animating sessions • Elaborated training contents and animate workshops for store and retail managers to develop their team and maximize business • Conducted regular store visits in different regions and provide evaluations on store teams and respective recommendations to improve performance • Monitored the progress of customer experience program which includes all the corporate departments to enhance customer journey in stores • Built the E-Learning platform for division brands and offered guidelines to follow up and monitor the training activities • Consolidated and allocate the budget
• Defined and managed the brand merchandising strategy and assortment plan in line with overall sales goals • Monitored and analyzed the sales performances -wholesale & retail- and built action plans to increase the turnover in the markets
Develop and implement innovation project : Create a new business model
• Conducted retail audit for Parisian retail stores and defined retail performance development project with product assortment proposition, in-store CRM implementation and sales force training • Established global merchandising strategy with segmenting of store typology and defining core product assortment across distribution channels by analyzing sales KPIs, product sales potentials and strong visual display
• Identified high potential clients and initiated tailored individual relationships to attract them to the boutique to drive sales growth in high-end watches and jewelry, resulting in 90% exposure rate. • Attracted Korean tourist customers by conducting research on Korean travel agenciesin Paris, identifying potential partners and building relationships
• Established clienteling follow-up process for team to optimize post-sale experience and improved client retention rate • Achieved individual annual sales of $2million across product categories by focusing on enhancing the client experience and recruiting VIPs • Analyzed weekly sales data and recommended impactful product placement location for visual merchandising to improve sales • Trained new sales associatesin brand identity, storytelling and delivery of Louis Vuitton clientin-store experience • Conducted sales analysisto understand customer behavior and develop in-store marketing plan todrive salesgrowth, contributing in significant seasonal sales turnover • Provided content for global professional image training program forsales associates-‘LV on stage