A bilingual Bachelor of Arts in Business & Marketing with over 10 years proven experience and passion in marketing, strategy, and growth. An all-rounder and generalist with skills in PPC, affiliate marketing, SEO, social media, email, paid media, luxury, retail, hospitality, and sales. Strong skills in managing, developing, and growing innovative and dynamic brands with teams that support one another and an adept understanding that all departments have to work together to create a fully functioning business ecosystem. Has a willingness to tackle difficulties under pressure, establishing creative solutions, whilst maintaining a positive attitude and strong work ethic. Thrives in a busy environment and has strong leadership skills with a dedication to providing exceptional results. Adept at working with and managing teams from different backgrounds having lived in several countries. Career driven, goal orientated, has a keen eye for detail, and is a quick learner, self-motivated, determined, creative and always strives to find the positives.
Spots & Stripes are a multi-award winning, earth-friendly brand, formulated for the unique needs of tween/young teen skin. Made in the English countryside by the best naturals manufacturer in the UK, the products are ethically sourced and presented in recyclable packaging. Founded in 2018 by Creative Director and Beauty Editor, Charlotte-Anne Fidler (Vogue, ELLE, Glamour, Marie Claire), the brand has gone from strength to strength. Responsible for developing and implementing the digital marketing in its entirety and CRM strategy, as well as having extensive input in the brand strategy. Implementing and building the brand across all digital channels (PPC, Google Shopping, Organic & Paid Social, Affiliates, Email and online marketplaces). Additionally, building awareness of the teen/tween skincare category, helping customers to discover the brand and buy the products online via the brand website. Also stepping in to help streamline the Operations Management and Product run rate forecasting for Spots & Stripes. Having started in just August, within the last 4 months of 2023 sales had increased by 143% having acted as Head of Digital Marketing. By Q1 of 2024, traditionally a slower Quarter, sales growth continued to grow by 156%. By December 2024, Growth had exceeded 300% for the month and just under 180% for the year. www.spots-and-stripes.com
Stepping back into an award winning British luxury organisation I have had the privilege of working for before – Elvis & Kresse – as their interim Head of E-Commerce & Digital Marketing. This is an interim Freelance role that I am more than honored to be asked to step back into, having previously worked with the company for 4.5 years (further details can be found within my profile and CV). This role entails picking up the previous duties I have had back in the first quarter of 2022 and continuing to bring the organisation forward, with a focus on re-aligning the strategy, improving marketing ROI, focusing on CRO, and helping with the recruitment process.
A leading, award-winning, family run arboriculture, horticulture and gardening equipment and supplier in the UK since 1963. Reporting directly to the newly appointed CEO – Main achievements included: • Implementation of companywide re-branding • Running and managing the PPC alongside an agency • Setting up, running, and managing the paid social media and organic media • Implementing monthly promotions and reporting on results • Improving website SEO • Improving website CRO with a strategy in place to continue to do so throughout 2023 • Improving email marketing • Implemented and improved capture of First Party Data for internal marketing • Setting up tracking to report correctly on marketing activities • Research and strategize the best route to future international expansion Significant Goals Reached within F.R. Jones & Son: • Increased Email Marketing traffic by 407% • Generating an increased revenue from Email and First Party Data by 264% • Increased online Conversion Rate by 2.19% from the previous year • Increased Organic Social Media Traffic by 18% and sales generated by organic social media by 69% • Increased Organic Website Traffic by 7% • Increased First Party Data capture by 11% • Implemented a consistent ROAS for PPC of 15:1, a 67% improvement from 9:1
A leading, award-winning, Estate Agency in North London, established in 1964. A 3-month contract to develop the marketing road map for the organisation and its 12 offices. Leading a team of 5 to organise, streamline, and produce a marketing plan for the calendar year with actionable insights for the business and their directors. Key aims and goals achieved: • Analyse current business marketing activities • Find shortfalls and opportunities • Build an actionable marketing roadmap for 2022 • Bring coherence to the marketing team and functions • Organise a thorough outdoor media schedule for 2022 • Aid in website development and UX experience • Implement an actionable core SEO strategy for 2022
Head of Marketing & Strategy at Elvis & Kresse, a multi award-winning sustainable luxury brand based in Kent - known for their environmental work and radical transparency. Elvis & Kresse are a founding UK B Corporation, a certified Social Enterprise and an accredited real Living Wage Employer. Possessing over a decade of proven marketing and growth experience Harri was immediately thrown in the deep end having started within the very last month of 2017 when the business was ending the year in negative online profits. In the first year he had already proved more than capable, helping increase online sales by 44% without a team or agency. The year ending 2018 (12 months after starting his position) was the first year the online side of the business had ended in significant profits. By 2020 online sales for Elvis & Kresse had increased by over 331% when compared to 2017. Elvis & Kresse do not do sales, discounts, or seasons. www.elvisandkresse.com
If you are looking to reach a goal, whether it be with your online marketing activities or business development - I help in reaching those goals in the best possible manner. Acting as a Marketing Strategist for companies looking to grow their business, increase awareness, sales or leads. I listen to what the goal is for your organisation and help implement the right strategies from the get-go, step by step, in order to save money, resources, and time. Making sure your goal is reached in a more effective, streamlined manner. Many people feel they know what they want as an end goal for their business or marketing operations, but have absolutely no idea how to go about doing it in the most constructive manner. More often than not wasting time and more importantly, money, on operations that they think will get them results, but end up causing more road blocks than anything else. I firmly believe that anything worth doing is worth doing right. Try to cut corners, and that is what you end up with. A business with cut corners and holes that need patching up later on. Get in touch with me if you need any assistance in your companies marketing or business development strategies and I will more than happily lead you in the right direction. But more importantly, I will tell you what steps you have to take, and in what order, to make sure you are on the right path to success.
Aspen Woolf is an award winning property investment company established in 2005. In charge of budget allocation (annual budget of £600,000), lead generation, market analysis, partner relationships, negotiation and all marketing for London and Dubai offices. Other main duties include building and optimizing the PPC accounts (annual budget of £180,000), improving the websites SEO and optimisation, creating a content strategy, monitor paid media, creating copy and content for all marketing activities. Managed a team of 5. Worked and managed additional outsourced Marketing Companies. Main duties include: • Manage staff and make sure all marketing efforts are working together with consistency throughout • Create, source, and develop relevant written, visual and video content for company marketing • Manage the entire product line life cycle from strategic planning to tactical activities • Develop a monthly and annual marketing plan in conjunction with the sales department. Full P&L marketing ownership. • Monitor, analyze and report on campaign results • Develop and strategize the PR, Paid Media Campaigns, and SEO for the new website • Integrate and utilize the CRM currently used and automate where possible with the goal of future segmentation • Develop new lead generation activities for the new website, along with increasing traffic, customer retention and growth • Work closely with the Design Manager to improve and monitor CTA's, open rate, and CTR's of mailers and lead capture pages Significant Goals Reached within Aspen Woolf: • Increase Overall Website Traffic by over 220% • Increased Organic Traffic by over 98% • Increased Direct Traffic by over 50% • Increased Social Traffic by over 39% • Increased Referral Traffic by over 106% • Increased overall ROI by 250% while decreasing PPC spend by over 60%