With over 20 years in fashion product management, I get all aspects of the job—design, product development, garment tech, planning, merchandising, buying and sourcing. I managed diverse product lines (apparel, leather goods, soft accessories, underwear) across wholesale, retail, digital - segments (Women's, Men’s, Kid’s) and Markets (EMEA; US; ASIA). I'm skilled in taking products from concept to production, ensuring they're high quality and market-ready. I'm committed to sustainability and ethical practices, keeping up with industry standards. I read the market, understand consumer behavior. I manage budgets and make decisions using KPIs. Skilled in Merchandise Planning, Retail buying and Allocation. Expert in defining processes and Go-to-Market (Global Master Calendar). In fast-paced settings, I juggle multiple projects and priorities effortlessly. I work well with teams, fostering good relationships and communication to inspire cross-functional collaboration.
In charge of Design & Product development, Collection Merchandising, Retail buying, Merchandise Planning & Allocation. Reporting to GM. Team of 30. Yearly Turnover €200M.
In charge of Design & Product development. Reporting to Brand Director, team of 10. Responsible for a €96M business - company yearly Turnover €500M ACHIEVEMENTS: - 21% turnover increase in 2022 thanks to combined Product and Marketing strategy. - Kick-off new PLM and digital product creation process (CLO 3D). - Identified “style codes” to give greater identity to the brand, as core part of marketing BRAND BOOK. - Enhanced product coordinability, leading to +10% improved UPT
Reporting to CEO. Yearly turnover €40M. Experience concluded due to the sale of the company to Liu Jo. ACHIEVEMENTS: - Collection efficiency: reduced cancellations from 25% to less than 10%. - Improved UPS by 30% resulting in easy-to achieve MOQ. - Improved %GP by 4 points uncompromising on product quality. - Created common cross-functional Seasonal Calendar with a Concept-to-Shelf approach.
Reporting to CMO, team of 30. Yearly turnover €1,400M Collection size: 12000+ SKC per season including RTW (7000SKC), accessories (1500SKC), underwear (4000SKC) ACHIEVEMENTS: - Implementation of Oracle RPAS - Implementation of a new visual planning tool powered by CORTEXICA for cross-functional usage (merchandise planning, buying, VM) - Optimized Concept-to-Shelf Process: differentiated collection lead time per product lifecycle (12 and 6 months), and shorter and simplified process for “Design Placeholders” (3 months). - New way of Line Planning, based on actual store size and fixtures capacity, rationalizing space to assortment. - Rationalized price structure to 6 price points per product category. - Improved profitability through pricing, to offset COGS increase & drive profitability. For 2017 collections, recovered ~40M€ margin gap vs. budget
Cocosa, backed by Mohamed Al Fayed, was an exclusive online retailer offering luxury fashion and lifestyle brands at discounted prices through limited-time sales events. Reporting to CEO, team of 8. Yearly turnover £13M. Experience concluded when Mr Al Fayed decided to wind down the company. ACHIEVEMENTS: - 20+ new brands on board. - Exclusive agreement with Moda Operandi (worth $3,3 million at whls cost for SS13). - Increased first % sales margin by 11 points. - Increased turnover from £9M to £13M.
General Merchandising Manager Fashion Brands (Miss Sixty, Energie, Killah). Reporting to General Manager, team of 40. Yearly turnover €300M. Experience concluded due to company being acquired by chinese Trendy International Group.
Reporting to CEO, team of 8. Total yearly turnover €23M. Experience concluded due to Tomaso Trussardi taking over the leadership of the company. ACHIEVEMENTS: - Doubled Division Turnover from €5M to €10M. - Business Unit Restructuring and Re-organization, 20% costs reduction. - Reviewed and optimized the Supply Chain (100% made in Italy), negotiated new T&C with Suppliers. - Updated and repositioned Trussardi as a luxury brand by mean of Trussardi 1911.
Reporting to Business Unit Director, team of 2. Responsible for €120M business (Group yearly turnover €650M).
Reporting to Sales Director, team of 2. Asia & Middle East - 45 pos. Company yearly turnover €230M.